When a company or an individual embarks on web design for the first time, Search Engine Optimization (SEO) is absolute key. You’ll tend to ask yourself, “How do I get my website to the top of the list on Google?” and “How does what I type affect these rankings?”
Before answering these questions, it is important to understand what web positioning is first. Web positioning is the registration of a web page in a search engines that will reference it within its results. Your websites web positioning is important because it generates traffic onto your site and can greatly influence the number of visits your site receives.
Explain what your company has to offer through your website.
In order for search engines to know what your website contains, you first must complete all the fields on the page that are relevant to SEO. Titles, H1 subtitles, and other tags will give search engines information about what your company offers on your website or the products that you sell. By creating internal links to your site, you can indicate the priority of each piece of content compared to other content and continue to develop your SEO on the page.
However, all these tips are not enough to position your website among the first page of search results. The SEO of the page allows you to indicate to the parts you want to position in the results. Start climbing from there and eventually your site will move to the top of the list.
Gain the Confidence of the Search Engines
This second phase of positioning consists of sending confidence signals. This could be divided into both links and user responses. The links are reliable external signals, while the user’s responses are internal signals. If you have a good percentage of Click Through Rates (CTR), have higher traffic or good links, the search engine will be able to detect signs that will increase your positioning. (Search Engine Results Page).
Offering interactive tools on your site will also drive more clicks on your site. For example, some websites have a button that allows users to call them directly from their site. This generates more clicks and interactions within the website.
When turning to text in the case of web positioning, there are a few tips that will help the search engine understand the text and nature of your site. Let’s see how text can make these changes:
- When the Text Informes the Readers
This is the most common way to demonstrate the importance of your content; by writing content directed towards the reader. This practice is used by both large business sites and blogs whose value is determined by the content of their articles. For example, if the articles on their site is what users respond the most to, it will generate higher trust signals to search engines like Google. This technique also allows Google to show the content we want to position.
- When the Text Informs the Search Engines
Your text can be catered to your site exclusively, and will also inform Google and other search engines about what it offers. However, many users can get confused by this sort of text, especially in e-commerce sites and online stores.
The SEO description text generally serves information about topics such as store categories. It won’t let you use secondary words. Unlike the text that is meant to inform readers, the user’s understanding of the text isn’t as relevant. To generate user response, other elements are used: the attraction for the product, the price, the return policy, the popularity of the brand, the design, etc.
A simple example: if you want to position “yerba mate”, having more or less text will not change much, therefore, with just the title, the subtitles in H1 and an internal link, the search engines will already know what you want to sell. Repeating it several times will not help anything. The first positions will be occupied by the pages that have the best strategies for creating links or the best response rate of the user.
- When the Text is Useless.
When the text on your website does not generate any user response and it not accompanied by any other valuable content (such as the list of products of your online shop), this text is useless. If you think this may currently be your case, you should probably change your strategy as soon as possible. Don’t just type and add content to your site just because. Think about how you can find the interest of users to generate more clicks to your site.
In summary, the text on your website plays a key role in SEO positioning. It is an element that is always used as an indicator for your website to rank higher. The generation of user response will always be the most important.
Increasing the volume of text on your site will help indicate several keywords of interest to popular search engines. However, it is also important to maintain the balance with customers and how easily they can also understand the site. Once both of these are optimized, your search engine rankings will go up.
Emma Smith, PR and content manager at Fonvirtual. Fonvirtual provides companies and entrepreneurs with international virtual phone numbers and other virtual services. I’m interested in digital marketing, technology and international logistics. I am a usual collaborator in blogs, where I try to spread the word of telecom services in international business. Visit our website at https://www.fonvirtual.com/en/.
