This is the era of the web. Everyone, be it an individual or an organization, everyone is racing to grab a seat on the web coaster. Today, there are billions of webpages floating around on millions of devices over the internet. With a fresh wave of digitization, accelerating the internet to supersonic speeds, the web sphere is getting denser and rich in content.
Understanding SEO
While on the stage, the web is booming with websites and engaging content. Behind the scenes, the search engines are getting smarter and even more complex. So as to handle this unprecedented surge in traffic and keep up with the key feature – relevant search results and high-speed browsing; Search engines like Google and Bing rely on their extremely complicated metric to rank websites and optimize their search results. In technical terms – SEO – Search Engine Optimisation?
Google, being one of the most powerful search engines, has laid the foundation for numerous SEO factors. And, time and over, the optimization algorithm has evolved. So, if you are also looking to increase your online business, you need to hire expert SEO agency like joelhouse.com.au.
Achieving SEO with content Optimisation
For quite some time, technologies and marketing specializing have been weighing the potential of content SEO against technical solutions. And so far, ‘Content‘has been a tough gal.
Search engines don’t webpages as we see them. For a search engine, a website is simply a series of ‘0’s and ‘1’s and lines of codes. So, one may think that tweaking the code would boost your ranking. However, there is only as much one can achieve with it. Content, on the other hand, offers you limitless powerful. Thus, making content SEO a powerful means to boost SEO ranking.
- Cater to the right people with targeted keywords
The internet is overflowing with information. And it is almost impossible for a search engine to skim through every character of every website when generating search results. Instead, they use ‘Keywords’ which serve the purpose of tags or bookmarks. Target keywords allow the engine to categorize your content into segments – thus tagging them to the related searches.
However, the key to reaching your target audience to choose the keywords strategically. The keywords must justify the content marketing strategy being used. The chosen keywords should define – who is your audience, what are they looking for and why should they choose you. Conduct extensive keyword research to identify the jargons that identify you and your target.
- Improve your page loading speed
In the era of high-speed internet and superfast devices, people are expecting a seamless browsing experience. So, any website failing to meet these expectations is most likely to fade away. Search engines evaluate the page loading speeds to rank the website against user experience.
No one wants to land on a website that loads as it did in the days of dial-up connections. Many surveys have concluded that users are likely to bounce off a website that has a poor performance within seconds. Thus, it is crucial to optimize the website structure and content loading so as to improve performance. - Go deeper into your content
The relevance of the content is just as important as the appearance of the website. A website with a substantial amount of information related to the topic is much better than a website loads to content with no value. Adding inapposite content on your website would not only reduce the traffic but also increase the bounce rate. Hence, invest your resource gathering useful content that adds value and encourages the users to return. - Invest in visuals
Sometimes having too much content on a website can disinterest the readers. If you have a lot of content, ensure that you make engaging. Pictures speak a thousand words. Surveys show that content with relevant images has a higher success rate. Always support your content with a few high quality and relevant visuals, making it easier for the readers to understand the ideas.
For informative content, especially the ones for educational purposes, pictorial depictions are preferred by readers.
- Format content for featured snippets
Google’s featured snippets are one of the best places to feature for a website. A featured snippet is a topmost and best-related content to user’s search as per Google search engine. The featured snippets target contents that share a resemblance to the search.
If you want to make your content feature in this section, you need to craft the informative creatively. Some of the best ways to do so are- Create content such that it presents itself as answers common questions.
- Include facts or statistics if relevant.
- Use references to reliable sources so as to boost content credibility
- Focus on quality and structure, making it useful.
- Do original research
While referencing some sources or quoting someone is good for content credibility, duplicating it is bad for your website. In SEO, unique content is highly rewarded and attracts lots of traffic. It gives you an opportunity for others to cite your information. Also, SEO algorithms score plagiarized content poorly, thus affecting their ranks.
Therefore, when developing content for your website, invest resources in gathering valuable information, conduct surveys and analyze data. Also, there are a number of tools that can help you analyze your content for originality.
Conclusion
SEO isn’t limited to boosting web ranks. It is also about driving traffic and creating a reputation among users. As the SEO algorithms are continuously evolving and the landscape is changing, content development and website optimization is an ongoing process. According to experts, marketers should lay down short term as well as long term goals for their SEO strategy. There are a lot many ways to make your website SEO. These tips might help you get started.
