Different social media channels are used by both tech-savvy individuals and business organizations on a daily basis. Internet users use them to communicate with their near and dear ones, share their pictures, update status, and communicate with like-minded people easily and conveniently. Companies, entrepreneurs, and business firms use them as a powerful tool to increase the people’s awareness about their brands, easily reach out a large number of potential audience and generate social leads in great numbers.
While targeting the potential audience, most SEO professionals forget even the most elementary good manners. This irks social media users and they don’t respond to the calls of social media marketers in a positive manner. All SEO professionals must always keep in mind that social media Etiquettes are an indispensable part of modern and hi-tech society. If they ensure compliance with social media etiquettes, they can easily achieve the desired results through SMO campaigns.
On the one hand, SMM is a powerful tool for building a brand and engaging an audience that can both work for the benefit of, and to harm business in general. Here are some social media Etiquettes every SEO professional must follow without any fail:
- Don’t Flood Your Follower’s Walls and Fees with Spam Messages
Evey SMO expert wants to generate the maximum volume of business opportunities through social media websites. So, they try to send the unlimited number of business messages to the targeted audience at all the times. It can annoy the targeted audience and they might stop following your brand on different social media channels. In this case, you might lose the business opportunities coming from him/her.
So, be selective (while sending promotional messages to social media fans/followers) and promote your products/services to the interested customers only. Don’t send promotional messages to everyone like a ruthless spammer. Don’t drop self-promotion message in social media groups to seek publicity. Just post wisely and share them in relevant social media groups to gain positive results. You can follow the below-mentioned patterns for social media postings:
| Social Media Postings | Frequency |
| 2 times in a day | |
| 3-5 times in a day | |
| Once in a day | |
| Google+ | 3 times in a day |
| 5 Times in a day | |
| 1-2 Times in a day |
Note: This is an example you should follow while doing SMO. However, there is no such hard and fast rule. You can set the frequency of social media posts as per your specific business needs and customer’s demands.
- No Spelling Mistakes in Marketing Messages
Errors and typos happen when you create content for social media postings. Generally, social media fans/followers use slang languages in their communication and it is accepted as a common practice. But, being a business person, you are not supposed to make such silly mistakes as it creates a negative perception about your brand and you may become a laughing stock for others.
Therefore, you must proofread all social media posts before sharing it with the targeted audience. Just hammer out all grammatical mistakes, spelling errors. Wrong sentence structure, etc, from your content. You can take the help of some free tools for this purpose. Some of them are-
| Tools | Uses |
| Grammarly | It helps you to find out common mistakes in English content. |
| Ginger | It helps you to find out common mistakes in English content. |
- Support Your social Media Posts with Attractive Visuals
Most of the SMO experts share their website content (mainly the text content) on different social media channels and expect the targeted audience to react. There are a large number of social media users who don’t show any interest to read the plain text content.
So, for their convenience, you should complement your posts with informative images, infographics, audios, sliders, videos, etc. This will help social media users to understand your content easily and quickly and they would love to like/share your posts in maximum numbers without being asked about it.
- Use Correct Keywords and Hashtags
All social media optimizers must speak the same language as the audience. So, make sure that your content is not vague. Make yourself aware of your niche and target audience and make use of the same terminology which is being used by your targeted audience. Add correct keywords and hashtags in your social media posts. This will increase the visibility of your social media posts in an easy way.
- Don’t Turn Your Social Media Page into Your Own Rostrum
When you use social media channels to meet your business needs, don’t write pathos speeches, pour out your political, moral, and personal views in any way. You can lose your friends rather than making them an evangelist.
Always keep in mind that some of your friends and relatives do not want to listen to your words about anything personally and they may not want to see it on your social page. So, you should separate business and personal activities to keep users associated with your brand for a long period of time.
Final Words
Social media channels are used by both tech-savvy individuals and business persons. These are some social media Etiquettes that should be followed by all SEO professionals when they optimize websites/blogs for social media fans/followers. This helps them to seek appreciation from the targeted audience and get unlimited business opportunities.
About The Author:
Lauren McLaren was born and raised in Australia. She is working as a blogger and professional Digital Marketer for Digital Muscle Limited, SEO Company Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO and SMO Experts. In her spare time, she likes to read, cook and watch movies.
