Advertising is core to any business in terms of making a splash and getting the word out about the value of its offering. Getting people to notice your brand, use it and become a loyal customer is the goal, right? 3D printing, traditionally associated with industrial manufacturing and tooling, is now also elevating the way brands market to consumers, creating new and inventive ways to showcase who they are and what they do.
Why is this such a great option? In a world where technology rules, being at the forefront of creating memorable customer experiences is key. For companies used to launching campaigns and events via traditional billboards and posters, super-sized 3D printing creates a new lane. Now, companies are able to create an interactive advertising experience, making the purchasing journey sensual and personal; larger-than-life.
Brands stand to gain a lot of traction by using 3D printing in their advertising campaign tactics.
3D printing brings huge, life-sized replications of mascots and cuddly characters to charm indoor shoppers or captivate them from the streets. Pop-up shops in any shape can be dreamed up and built in minimal time as well as illuminated window displays and props of all sizes.
New Business for Exhibitions and Events Producers
Events and exhibitions are the perfect place to utilize large format 3D printing. Designing and constructing trade show booths and stunning custom displays to please your customers’ fantasies has now become almost effortless with this new digital technology.
Transforming Entertainment into Reality
Recreating a story on stage, in a museum, or in an amusement park is all about tapping into peoples’ beliefs, hopes, and fantasies, and finding a way to make them real. 3D printing brings a whole new realm of design freedom and creative possibilities to fabricators who dedicate their lives to bringing characters to life. Visual effects, film props, and historical recreations are all possible with added benefits such as customization and often greater speed. Construction, transportation, and even hanging facilities are more convenient and less costly due to the hollow, lightweight nature of the additive manufacturing process.
Expanding Business for Wide Format Print Services
Print houses who provide wide format billboards, signage and displays can now also benefit from the wildly creative new applications available with large format 3D printing tech. Bringing total geometry freedom as well as backlighting and illumination capabilities for 3D promotional displays, retail displays, and 3D billboards, 3D printing changes the game for print service providers and their customers.
Looking at the Future
With large format 3D printing opening a number of doors for advertising, events promotions and unique scenic environments, it’s worth keeping an eye on these evolving new applications for visual communication. This way, you can serve your customers with the utmost TLC they deserve by keeping them up to date with the latest creative possibilities for their needs. Help them create the buzz they’re striving for and go viral. Give audiences an outer-world experience. There’s nothing like new, cool tech to drive creativity and inspire consumers. Is traditional advertising dead? Absolutely not – but the capabilities of companies who use super-sized 3D printing to enhance their creative offering can hugely affect the impact of campaigns, and in turn, their own business success.
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