Gone are the days when SEO algorithm is mastered using just tricks and links. It was more of a vague thought that computers outsmart human brains. It may be possible as it is one of the high-tech-trend that everyone is keeping an eye on.
Artificial Intelligence(AI) has been the stellar technology, instigating curious minds to dig deeper and know how it works. Google RankBrain is a synonym close enough to Artificial Intelligence for the search engines.
The evolving Technology field presents new challenges and artificial intelligence and SEO content marketing are no different. The introduction of Self-teaching algorithms has made SEO more difficult to master.
Let’s have a closer look at how AI is helping search engines to have a brain of their own?
- It will boost a more intelligent SEO:
Artificial intelligence is shaking up the Searching world by answering queries that are not even asked yet. It’s not just limited to misspelling a word but goes much more beyond that. The level of search results shown by AI forces us to say that it surely reads between the lines.
RankBrain harnesses the ability of AI to even show pages which the user might need next, related to the idea, domain or the category of question. The structure and content can influence RankBrain to evaluate it as a professional and if the site fails it may not rank in the top of the search lists.
SEO is changing from its traditional approach to more systematic approach including predominate titles, the sources of links, and even the age of the best-performing pages. SEO services USA offer the marketers with value-added services.
- A personalized experience is the Belle of the ball:
Customized experience is ruling the search engines. Search engines take into consideration the way a user interacts when assessing the site.
It then tries to make things as smooth as possible. Few algorithm updates that helped users to find exactly what they were looking for: Pigeon, Top Heavy, Mobile Friendly.
Two real-time penalty tools namely Panda, Penguin were also integrated which assured diminution of backlinks and contents. It is necessary to understand the demographics you are selling to in order to gain more traffic on the site. If you fail to do so, you may land up having less conversion rate on the site.
- Keywords won’t matter ….. As much as earlier:
It is not going to matter if you include or you don’t include hot keywords in your standard search box.
Artificial intelligence is going to deal with tablet searchers, desktop searchers, mobile searchers and more. This way AI will learn that a keyword phrase on one device may sound different than when typed and hence will still show the same search results.
Keep in mind that now you can not force keywords, but instead focus on writing.
- Advanced audience Segmentation implementation:
Google’s RankBrain is adopting a more human-focused approach. It is now important to create content that targets specific readers.
AI will help you with this audience segmentation. It will determine what significant groups from the audience are looking for and can create content according to their need.
Doing this it is likely expected to improve upon SERP rankings.
- Voice searches go beyond words:
There was a sci-fi film in 2013 named “Her” where a lonely writer falls in love with his virtual voice assistant. This will no more be a fictional story but reality with the considerable advancement of virtual assistants like Alexa, Siri, Cortana.
True that we hardly type nowadays, and voice searches are becoming more convenient. So, make sure that the site content is optimized in a way that is easy to understand by the search engines.
- Enhanced content strategy and more liable content:
Google launched The Knowledge graph which brought together Wikipedia, WikiData, and CIA World Factbook to put all big information sources at one place. The built connection between the different platforms impacted Brands.
Thus, There are common formats which will be seen and preferred by the users in order to find a quick answer. Now marketers have to influence The Knowledge Graph so that people can find updated information on their first search.
Google will go through and scan the web in search of data. That means all the brand’s accounts need to have the same information. With around 8000-12000 homonyms that are spelled or sound the same in the English language, it can be hard to interpret a sentence.
AI will help search engines to understand search intent for short, ambiguous terms. For example: Earlier when you type Cake, Google did not know whether you want a cake recipe, an address of a cake store or contact information of a cake maker. AI and the professional SEO service provider will serve this and will provide more valuable search results.
- The Power of Video:
AI will soon enable Search Engines to decipher audiovisual language entirely. There will be a need for SEO marketers to focus more on visual content.
Social media platforms are already paving their way by sharing videos and live transmission. So, start optimizing the site for YouTube by focusing on relevant keywords.
The simplest way to do this includes the main keyword in the filename, title of the videos, descriptions, and tags.
In a nutshell:
Considering the above points, SEO will become more smart and resourceful in the years to come. But there may be complexities forcing marketers to develop more powerful strategies and hyper-personalized content. The future search engines algorithms will only search for the content. Make yourself ready to embark on this new journey of AI.
Marketers who will continue to rely on old-fashioned hacks will find themselves in the dust. With challenges, it brings opportunities for those who understand and learn how to harness the new age of technology.
Author Bio:
Harshal Shah has countless experience in the field of Information Technology. Also, he is the CEO of Elsner Technologies Pvt Ltd. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on topics that are relevant to the IT technologies.
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