Your website is the digital gateway to your online presence. There’s no measurement to how much value it can bring to your modern business. From handling business queries, selling products and services, and providing valuable information to your consumers – a high-quality website is well and truly your digital employee of the year.
So how do you best outfit and optimize your website for better success?
Here are 4 key areas where a website should bring your business more benefit.
Areas Where An Optimized Website Would Boost Your Business
- Search Engine Optimization
For website owners, SEO (Search Engine Optimization) is a must. It not only provides a free option for gaining substantial traffic, but the enhanced ROI (Return on Investment) it also brings means SEO dwarfs all other marketing methods by a country mile.
The holy grail quest of our modern economy continues to be getting into the top three positions of Google’s SERP (Search Engine Results Page) rankings. Businesses get a boost from being here because these three positions attract over 60% of all clicks online.
Everyday, thousands of consumers type their queries into Google for an answer, so it is imperative that your website equips itself with that answer. Google only ranks websites who can provide consumers with valuable information and a premium user experience.
SEO attracts consumers who are deeper into the conversion funnel, which means they are near ready to buy. Attracting customers like this means a higher chance of conversion. Furthermore, as SEO costs 61% less than outbound methods, such as direct mail and cold calling, you can increase your value lead generation at a third of the cost.
With Search engines growing continuously more advanced, paid search rankings are starting to see a reduced trust. So businesses need to either up the ante on their SEO strategists, or risk lagging behind.
2. Content
There is no rocket science behind valuable content – just ensure easy and simple communication with your prospective buyer.
Not only does your content lend a voice to your brand, it pushes the consumers through the various stages of the sales funnel right into conversion.
However, most users will spend only 5.59 seconds on average looking at a website’s content – so how do you convey an impressive image in such a short window of time?
The trick is personalizing your content to suit your target user. By using various tools, such as Google Analytics and Kissmetrics, businesses can easily track how consumers access their website to highlight key areas for content improvement.
There is no rocket science behind valuable content – just ensure easy and simple communication with your prospective buyer.
While using SEO or PPC (Pay Per Click) can bring in increased traffic and having an attractive design for your website can attract more visitors – ultimately, your sites overall success rests solely in the hands of the content that is found there.
3. Page Layout
If your website is the gateway to your online business, then your site’s page layout is shop floor.
Just like with an old fashioned brick-and-mortar store, you need to maintain a standard of cleanliness and organisation. Can you imagine your customers wanting to browse around a messy, disorganized store that reeks of unprofessionalism?
What’s more – Google studies has revealed it takes consumers about 0.05 seconds to form an opinion on whether they should stay on your website, or ‘bounce’ off to your competitor’s site instead.
. The phrase ‘don’t judge a book by its cover’ might be common to most, but your customers didn’t get the memo. Your website page layout should be easy to understand; it’s colour scheme should infuse accessibility with style, and its design should conform to the Google webmaster guidelines of simplicity and familiarity.
Remember, there is a fine line between conversion and confusion, and it is that fine line that defines how often someone buys.
4. Website Responsiveness
Google is the go-to for 65% of the world’s search engine queries. So if you want to increase the chances of your business being discovered, you have to provide users with the best possible experience of your website, worthy of a Google ranking.
So in this era where mobile usage trumps desktop usage, making sure your website runs on a responsive design is a no-brainer.
A responsive website will adjust its size and features to suit the screen size you are using. So your website will look good on both a large laptop screen and a small iphone screen.
Websites with a responsive design enjoy a reduced bounce rate. So with more consumers staying on your website, the possibility of them converting increases tenfold.
Not only that, but with the Mobilegeddon update, Google is now penalizing websites that refuse to accommodate mobile and tablet users. If your website runs on an unresponsive design, this might push your into the abyss of ‘unrankable.’
How Website Design Companies Can Help Increase the Success of Your Site
In our internet led economy, a website is a vital necessity to ensure your business gets its share of leads.However, designing an attractive and–more importantly–an effective website is no small task.
Just like how you are an expert in the ins-and-outs of your business’s industry and niche, there is no substitute to having a professional agency like Titanium Marketing ensure your website is perfectly designed and developed. DIFM website builders, like Mettrr, are companies that draw upon their extensive expertise to build for you a website strategically optimized for conversion.
Devoid of professional expertise, many business owners fail to rectify mistakes in their websites SEO, Content, Layout and Design – which results in an inefficient website.
Bio
Ines Hayes is a digital marketer for Mettrr, a Do-It-For-Me website design and development service for small businesses. Ines specialises in writing informative copy for the company blog and with investigating SEO trend.
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