The process of Sketching Logo Design

Logo plays a vital role in today’s marketing era. The logo is sole representation of the company in front of the customers. Thus, Logo Design Services Delhi are in great demand. There are a few steps you need to follow while designing a logo for the company.

The following are the steps how you must proceed while creating or sketching a logo.

1. Understand your brand

The first and the basic step for creating the logo is to know what your client’s brand is.

This means that before you actually start creating the logo, you must do a research about the client. You need to study what the product and services are offered by the firm to its customers, who are the target customers and what market exactly your client wishes to target.

You must also get an idea about the customers’ background. You must try to understand the expectations of customers from the brand and which class mainly belongs to those customers.

A yet another aspect of research includes knowing about the client’s mission and what they want from this project when launched in the market. You can also write the brand mission in a few lines that will help you while creating a logo for the client.

2. Keep the list of elements that are key branding

Once you are done with creating the brand mission, there is another list you must look for. This is the list of main branding elements. With a lot of competition in the market, everyone knows that in order to compete, they must be different. Therefore, you need to find all those key elements that make your client’s brand different and can be the reason they stand out in the market. You must make sketches based on those elements.

Let us consider the example of two famous food brands: Swiggy and Zomato. The symbol for is S which also depicts the location symbol, thus aiming at creating a simple yet memorable symbol. On the other hand, the symbol for Zomato is a spoon. The two brands have the same aim of attracting customers to think of food but the key elements they used are different, unique and competitive.

3. Using Software can be helpful

With the advancement in technology, a few software have been introduced that help you in getting sketching ideas. The best and famous example is The Noun Project. It can give hundreds of icons depicting choice of subjects to sketch for. For any topic you search, the software displays several visual ways the topic can be depicted.

You can search for such software and take help from them for the sketching ideas.

4. Create a Few Sketches on Your Own

After you have received enough information about the business, customers, key elements, you can start drawing the sketches. Draw as many sketches as possible. However, remember to do this quickly. This is because in such a way you trick your brain to deliver as many concepts as possible if you do not break the chain of thinking.

You must not think about how the sketch is or how is it coming, all you must do is go on making the drawing at a quick pace.

Once you are done with a number of sketches, look them neatly and check if they are catchy. Search for the attractive and unique sketch that can become a potential great logo design. Then you can develop the sketch into a logo.

5. Developing the Sketch

Once you select the sketch you think is the best of those you created, you need to work a bit on it. You need to develop it as a professionally designed piece.  Select the best sketch that you think fits the clients brand and mission. The sketch must be catchy and elegant.

After redefining the sketch, it is time to refine it. Select a suitable shape to the sketch. Sharpen its features and look for the add-ons that make it look better.

This, in turn, must also give you something memorable, something that can easily catch up the mind. This also helps you to know what you need to add or remove in the sketch providing you more clarity.

6. The coloring is adding beauty

Now that you have a black and white logo sketch, time to give it wings, time to give it colors.

Well, one must know that colors do a vital role in logo creation and thus choosing the right color is important. Try experimenting with colors on the sketch. There is a wide range of colors to choose from.

Well, the correct choice of color must be based on the intended inner core emotion your client wishes to show. Colors are an effective medium to convey the brand message.

You need to pick the colors by experimenting carefully. Compare the logo in various combinations and choose the one, which fits better to the company and product’s personality.

7. Finishing Touch

Now the design is finalized, the colors are being chosen, time to give the logo a finishing touch. As the pizza is known for its toppings, finishing touch is a must to everything. In this stage, you give the logo design proper shape which is correcting the measures and finishing the logo finally.

I hope this article helps you while designing a sketch of the logo for your client.

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Logo Designing In Delhi, Lifestyle Design, Branding Firm, Exhibition design etc..