Remember when product labels and packaging were made with the sole purpose of describing the products inside? Fast forward to 2024, and the market has increased its demands and expectations for product labels in the retail space.
That also means that marketing teams have been tasked with more responsibilities to deliver better labels that will appease and stay relevant in the market. It also means that product labels need to be designed with dynamism, leaving room for changes.
When the time finally comes for brands to revamp their labels, they’ll need to revisit the drawing board. They’ll need to consider the market and current trends, and of course, the customer should be at the centre of all revamping plans.
How Do You Transform Your Retail Labels?
So, long preamble aside, what do you need to consider when revamping your product labels?
1. Keep Them Product-Friendly
Product packaging, like labels, is always changing, and with each change comes new developments in product design. When redesigning your labels, you should keep in mind the product they’ll be used for. Do these labels fit the product like a glove?
Your labels have to match the flexibility of product packages and be suitable for their use.
2. Create Limited-Edition Packaging
Another way to spice up product packaging and labelling is through special-edition models. Sometimes, companies release limited editions of their products to boost sales, and only a catchy label will drive customers to the products.
3. Stay True to the Running Market Trends
The times are constantly changing, and customer appeal is very dynamic. So, a good time to revamp product labels is when market trends change. By staying updated with the latest trends, your product labels will never go out of season.
4. Keep It Neat and Simple
There’s always beauty in simplicity. Sometimes, a good revamp doesn’t have to be through crazy or outlandish label designs. Moderations should be considered, especially when going for a classy finish. Also, customers appreciate a clean and precise label as it’s easier to read and understand. A good tip is to use thermal labels for a clean finish.
5. Let the Label Compete With the Product
Customers are obviously there for the product within the packaging, but it won’t hurt to give them a second reason to purchase the product. By carefully combining elements of colour, font, design, and language, you can lure any customer to your product before they even know what’s inside.
6. Embrace Fun and Playfulness In Your Labels
As lovely as simplicity in labels is, you should avoid the risk of designing boring labels. Depending on the product, your creative juices need to flow when Revamping labels so as to excite the customers who enjoy those products.
7. Always Think From the Customer’s Point of View
As earlier stated, the customer has to be the focus of every label design. Think about what customers expect from the product before exploring the creative options in your head. By tailoring the product labels to the specific customers of the product, it’s easier to influence brand perception in a good way.
Conclusion
Product labels are the telling features of product packaging, so be sure to revisit them every time and give them a little makeover when necessary.
