Tips To Get Free Publicity And Promotion For Android App

The importance of smartphones and smart devices in the world today is undeniable. Like entropy, it is ever- increasing with no end in sight. Smartphones have not just made tasks simpler but it has changed the way people live. Mobiles and other smart devices are looked upon to procure and provide any and every information present in the world whenever it is needed. It is important to understand that mobile apps and smart devices apps allow users to have control of everything that is connected to the internet on their fingertips. Mobile apps need some serious skill and investments in terms of time and effort to come into existence, and we acknowledge that fact. These efforts should be fruitful when it comes to publishing the app and so promotions of these android apps are of paramount importance.

Developing an app is tedious. It requires a lot of technical skill, a clear purpose and endless work hours to come to fruition. Nothing is overlooked and many sleepless nights later, the perfect app finally makes its way into the world, only to get a number of downloads that you can count on your fingers. Frustrating as it may be, it is important to point out that not enough effort was directed to showcase how perfect the app is. What your app need is a perfect marketing strategy to put it in the spotlight and make it shine as it did inside your head when you first conceived it. Assuming that you are clueless about the ways to promote your app (you wouldn’t be here if you weren’t), allow us to step right in and help you endorse your app with some of the best strategies for mobile marketing we know. Here are some tips that will help you put your app on the pedestal it deserves to be on: –

Make it synonymous with your online presence

1. If you own a blog, make sure you reserve a special section of your page for your newly released app. It makes for a good publicity base amongst your readers and blog visitors and will guarantee a lot of downloads for your app. Whatever purpose your app solves, keep that in the limelight and let people who give your blog an honest read, relate to how it can make their lives simpler.
2. Add a call to action statement to all your emails. Better yet, add a one-liner and a download link to your app in your email signature. This works especially when you are running a business of any scale and you send countless emails throughout the day. Don’t be shy and publicize your app shamelessly.
3. Flood your social media with adverts. They are the best free marketing platforms on the internet. Twitter has a user base of over 380 million people globally. The sheer numbers should be enough.

Make it more than a blip on the radar

1. Making demonstration videos of your app is an excellent way to promote your Android apps on the internet. Make interesting and short videos explaining every core detail and functionality and post it on YouTube and other video hosting sites. Put a little bling into your video by making use of a good video editor and carefully observe the difference it makes.
2. Now that you’ve got a handful of downloads in the bag, it is time to make use of the trusty old ‘mouth to mouth’ publicity. Host giveaways and offer promotional content to the people who have downloaded your app. This will make people go out and talk to other potential users about how they are using this awesome new app.
3. This one can be a bit tough, but if you have a clear vision of what you’re doing, it can prove to be one of the most effective strategies. Make a convincing pitch of your app and send it to app reviews sites. If you get featured in one of these sites, it is bound to boost your app’s credibility and popularity amongst users.
4. Reviews are more important than you think. Every positive review is one step up the ladder, and every feedback is two. So, track your reviews and have an active feedback pipeline for your app. Moreover, you can opt for paid app reviews which are cheap and can give you a decent head start.

Some technical treads

1. SEO is your biggest ally in this race, so make sure you use it well. Search- Engine Optimization will help your app’s website stand out in the front of the line when searched for. All you need to do is identify the key aspects of your app and relate them to ‘keywords’ that you shall use in your websites and URL. This will boost your rankings in the search engine database and well, the higher the ranking, the more the traffic.
2. Another ally that will aid you in your mobile marketing quest is ASO. It’s like SEO but for the play store. It also works on the same principle of keywords and app rankings. So, use your keywords well to make your app be the first to pop up in its respective category.
3. Cross promotions are the new talk of the town. See those little ads for games that pop up when you go to sing your favorite karaoke? Those are a result of cross promotions, and they are effective. Get in touch with other developers, make contacts and put it into effect.
4. Google Play Store is not the be-all, end-all of android apps. There are a lot of different stores you can publish your apps at. The Amazon App Store and appbrain can serve as good alternative hosting sites. Give them a go as well.

Endnote

These are our top free tips to promote your android app. We hope that we have helped you build a solid plan for your app promotions and we cannot wait to see your app become the next big thing.

Author bio:

Jennifer Ruth is a highly recognized mobile app developer works with a HireMobileGeeks (best android app development company) in the USA. To get quick updates follow her on Facebook.