When it comes to selecting a platform for your eCommerce venture, the possibilities are endless. You might be googling for many days to find out the best eCommerce platform to start your eShop with the help of a professional Magento Development Company.
In the presence of a plethora of open source and premium platforms, it seems quite easy. But, hold on! That’s not a reality at all. The more options you have, more difficult and tedious it is to choose the one among all as there are very minor differences in terms of features and performance in each of these platforms. All the vendors keep claiming they are faster, reliable, better for SEO and more. But does it really help you decide when it comes to eCommerce for business? Well, to be honest, it is entirely up to you to decide what type of platform is perfect for you.
Of course, you have to look out for a few simple characteristics, including inexpensive, easy to use, 24×7 support etc. But when it comes to choosing the one out of dozens of eCommerce platforms, you have to drill down a little more by knowing what’s there for you and what all you can utilize for your online store set up. And that is what we did in this post.
BigCommerce placed at the top position in our list, and the reason behind this is because of its built-in features and customization options that make it suitable for the startups as well as for the enterprise-level eCommerce merchants.
Benefits it brings:
- It brings the next level of flexibility and scalability to your eCommerce for business.
- Enables multi-channel selling for your online storefront.
- Excellent support for SEO to bring better performance in search engine
Pulling-down factors:
- Not so stable loading speed for the online store.
- If you wish to store more data, you have to pay more!
- No support for single-click selling
The popular gained by Magento is undeniable for anyone! With more than 250,000 merchants across the globe, it is the most widely used open source platform today. With out-of-the-box flexibility and a huge community of developers, it becomes easy for you to hire Magento developer or a Magento development company to get your work done quickly. Further, it brings a plethora of features like customer segmentation and personalization, instant purchase, drag and drop page or product builder and more.
Benefits it brings:
- Gives options, either to choose the free version or paid version, based on the individual needs of merchants.
- Ease of use and feature-rich interface
- Tons of plugins and customizable theme support
- Strong SEO-friendliness
Pulling-down factors:
- The paid version is quite expensive
- Require maintenance of the site manually
- Need a little or more technical expertise
With its capabilities to help online retailers use and launch their eShop in a short time span, Shopify has gained immense popularity in recent years. It is perfectly suitable for the small retailers who are having a small number of brands or volume of data. Starting from $29 to $299, you can leverage from additional features and order volumes.
Benefits it brings:
- Speedy load timing
- Easy and quick to set up
- Single click selling apps available
Pulling-down factors:
- Poor SEO compatibility
- Monotonous and stubborn checkout, which restrict you to customize it.
- Paying additional costs to use apps
If you have a WordPress website and wish to turn it into the online storefront for your business, WooCommerce can help do so. It is a Free WordPress plugin that includes its own payment processor and shopping cart, which can be utilized effectively by the small brands who are not willing to invest more money.
Benefits it brings:
- You don’t have to pay a single penny to use this plugin
- Fantastic support available from a huge community of developers
- The best fit to get excellent results from SEO
Pulling-down factors:
- You have to pay more for hosting
- In case of any issues, it is quite tedious to troubleshoot
- If you wish to make your store feature-rich, you have to use a lot of extensions
Last but not least, Volusion has gained a fair amount of attention from the startups or newer eCommerce for business owners. With different pricing models, plenty of free themes and in-built blogging capabilities, Volusion has managed to establish its footprints in the world of eCommerce in recent years.
Benefits it brings:
- Ample support from Help Center
- Excellent customer on-boarding capabilities
- Differential and cheaper payment options
- In-site blogging capabilities
Pulling-down factors:
- Themes take a lot of time to load
- Poor appearance and look ‘n’ feel of the websites
- Lacking support for cross-selling
What’s recommendation?
It is quite clear that no eCommerce Platform is perfect! However, choosing the best platform for your online store is entirely depended on what you want and how you want. Each of them is offering different capabilities and drawbacks. But you may have to consider a lot of other factors including level of customization offered, a variety of themes, mobile-friendliness and excellent performance. Still confused? Want to get help from expert Magento Development Company? Just hit the comment or get in touch with us right now to know how we can help you set up your online store!
Author Bio: Meshur Ahir is a Digital Marketing Strategist at Pixlogix Infotech Pvt. Ltd. He is curious about everything content and marketing. He loves to keep it short, simple, and meaningful.
