When it comes to photography, skill levels run the gamut. But as a business requiring the services of a professional photographer, you want to use the best of the best. There are many benefits to enlisting the services of a professional photographer.
Many of these advantages work for any professional setting. Such benefits include:
- Creating a great first impression
- High-quality photography that denotes professionalism
- Being able to put your best foot forward visually
- Professional photography that’s shareable
- Stress-free creative process
- Cost-effective form of visual storytelling
Sure, there are countless articles you could read, and they may help teach you the basics of photography. But when it comes down to what really counts, nothing beats experience.
Experience is the difference between low, amateurish photography and captivating, professional photos. Photographers in the upper echelons know trade secrets. They have a natural ability to produce strong work that commands and makes your business appear more reputable.
Ready to invest in professional photography services?
Here are the five traits to look for in a professional photographer:
Communication
By far, the most important quality any photographer should have is communication. As a creative profession, everything is subject to interpretation. But as an entrepreneur, your photos represent your business.
You want to work with someone who not only has the ability to listen but also asks questions. A professional photographer will take onboard feedback and share ideas resulting in great photos. They are also able to discuss their objectives so you’re involved throughout the whole process.
Business aptitude
The rise of digital visual culture means more businesses today need image-based marketing strategies. Research shows that visual content is 40x more shareable across social networks.
An experienced photographer will understand your business needs. They can conceptualize ideas that will help your brand stand out from the crowd. They know how to create image assets for an engaging website or professionally crafted social media posts.
A professional photographer recognizes the importance of excellent presentation and delivering a quality product. An experienced photographer understands this is how your business can compete in a visual marketplace.
When you want to compete with competitors and stand out from the crowd, you’ll need the services of a professional. One with strong business aptitude will be able to create a strong, personalized portfolio that will make your brand recognizable.
Strong ability to conceptualize
To be able to create a strong, personalized portfolio for your brand, a professional photographer must be able to develop a recognizable look that delivers a cohesive message. This is a crucial part of the planning process.
Any experienced photographer will tell you that having a framework is essential to achieving the images you want. Of course, improvisation does happen in photography. But, any work that has strong production value results from conceptualization and a detailed framework.
An eye for detail
While having strong business aptitude is important, natural ability cannot be overlooked. A photographer with a keen eye for detail will be able to convey the right message your brand is trying to portray.
Having strong technical skills will further enhance a photographer’s natural ability. An experienced photographer will be meticulous with the key elements of photography. This includes lighting, composition, storytelling, and exposure. They will also be proficient in knowing how to use additional photography equipment and software — tools that are essential to producing your desired outcome.
Subject knowledge
There are numerous specialties in the field of photography. From business portrait photography to event photography and so on, subject knowledge will determine how a photographer can focus in on the most relevant details appropriate to the project.
Most professional photographers can use key photography elements to create a stunning photo. But if you’re looking to portray your products or company in a specific light, seek out the services of a specialized photographer.
Other qualities to consider
When searching for a professional photographer for your business, the five qualities listed above will help you get started the right way. But, those qualities are only the tip of the iceberg.
Organizational skills, strong customer service, people skills, legal knowledge, patience, and adaptability are also great qualities that define a professional photographer.
But if you really want a photographer that stands apart from the rest, find one who is passionate about his or her craft. Like in any business, passion makes the photographer.
Those truly passionate about their craft will show that passion through their work, and they would most likely seek perfection in the outcome, even when you don’t. That is the type of photographer your business should want to work with.
AUTHOR BIO
Stefanie Descheemaecker is the Studio Manager at Stu Williamson Photography at The Palm Jumeirah – Fairmont Hotel in Dubai. She has been with the company for almost 3 years and is the driving force behind the success of the business. A keen amateur photographer, Stef combines her natural creative eye with a strong business acumen to help Stu Williamson Photography become the most trusted and successful photography business in the UAE.
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