Your brand is your voice and your product is your identity. A company has a variety of expensive resources such as its intellectual property, heavy machinery, luxury cars, huge and lavishly decorated offices, software license, technology, its human resource, etc. But all of these things are complementary and can be recreated. The soul of every company is its brand identity and it is an asset that simply has no exact value. Branding agency in Bangalore happen to be the brain behind the design of that soul.
Coca-Cola is the best example of a reputed brand identity. Whether or not you even like the stuff, chances are you know exactly how Coca-Cola’s brand design looks like. So, in the end, it does not matter if you have the world’s best gear or the exceptional services and staff at your disposal. If nobody wants to buy your product or avail the services you are offering, then you still are not in the game. If your brand identity is weak, if people simply can’t trust you, then it doesn’t really matter how good you actually are.
Well, it is obvious you wouldn’t want yourself to be represented by a lame brand design in the market. So we have a brand design company, which can fulfill your demands. So that people can trust you and know that they can employ your services. But if you do not want to indulge with a brand design company and already have a brand design in your mind then, here are the Top 9 Tips For Developing Your Brand Identity Design
- Know who you are
Before you even lay hands on pencil and start designing, you need to clearly know who you are as a brand. What are your motives, the central idea of your company? Well, that’s just obvious you wouldn’t want your identity design to base on a car company when you are a food company.
Apart from this don’t treat your brand as just a logo or an identity. Be creative think about every aspect of your company while designing like
• Your mission
• Your brand personality
• Your brand voice
• How makes you different?
• What beliefs drive your company? etc.
These key points define who you are and before start designing, you need to have a clear view in mind about each of them. Don’t worry if you are having trouble, sometimes all you need is time to think.
- Know your target audience
Well, you cannot make everyone happy. The same goes true in this case. There would always be those who would not like what you are doing and a group that’s going to criticize you. So you need to plan carefully and reach the group that’s going to benefit you. Trying to reaching everyone is a bad idea. This will make you too distributed and you won’t have the impact you want to create. And to be more honest trying to reach everyone will be a lot difficult with poor results.
So its good for you and your company to plan everything carefully and think about people who would want to buy your product and avail your services, their age group, education, lifestyle, interests, goals, etc.
- The message is the key
Well keeping in mind your target audience, it’s up to you to develop a message to reach out to as many people as you can. All you need a small message to connect to various members of your target audience.
However the message is not only for your clients, but also to influence the staff, potential partners, suppliers, employees, and investors. It’s not just how you present yourself in the market, it is for people who want to do business with you. Your first impression can easily be created by the message you are conveying.
- The Logo
When we see a car with four rings on the road, we instantly know that it’s an Audi. This is how crucial a logo can be to a company. The logo is what we can say the milestone of your brand identity. And be sure to remember these points while working on this milestone or contact a brand design company if you are having second thoughts.
• Clearly communicates who you are
• Is simple, clean, uncluttered and visually appealing
• Never go with a trendy design, choose something classic
• Synch with your industry’s standards
• Makes an everlasting impression on your audience
- Create a Website
Well, it’s not a secret anymore that most of the market has gone online. And to survive in this race you need to be available online, even if you are not involved in the IT industry. The best way is through a website which is now the most representative aspects of your brand identity. It is probably the cheapest way of advertising and attracting new clients. It is now a standard procedure to check someone’s website before indulging in business with them.
- Social Media
Saying it’s a valuable asset for modern business would be an understatement. Good social media presence is vital for any marketing and branding efforts. Also, Social media is the best way to reach out to people as there are more people available on social media than there are in the local market. You need to be active and advertise yourself on almost every social media platform such as Twitter, Facebook, Instagram, etc.
- Product packaging
Well, this only applies to a product based company. But the product packaging is key to attracting the right customers. Don’t underestimate the value of good design in improving the user experience. Well, we do observe and fell most of the things by seeing. So a well-packed product has more chancing of creating regular customers.
- Business cards
A well-designed card offers the chance to create a positive opinion about yourself in the eyes of clients or customers. When it comes to designing a business card, keep it simple. Keep your company logo on one side of the card and your personal details on the other side. It is your business card that’s going to decide whether your client is going to contact you or not.
- Be Free, Be Creative
Try to think outside the box whenever you can. After all brand is something to be proud of, but also something to be creative with. It is a part of your company, it’s a way for you to express your hard work, passion and your standards.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Branding Agency, Lifestyle Design, Branding Firm, Exhibition design etc..
