The design of a retail store is an important factor in attracting customers and promoting the sales. There are plenty of ways which you can use to improve the design of your store. Small businesses have a small budget. So, they cannot spend on the store designs that are much expensive like the big brand showrooms. Small businesses are required to use the store designs that fit their budget well and help them increase sales.
Here are some low-cost store design ideas that you can use to attract customers and boost sales.
Design a Power Wall
Paint a wall, preferably the front wall in the bold color. This will offer a bold look to your store and make it look more spacious. A bold color wall attracts the attention of customers and makes them feel good while looking for the products they want to buy. Another way to achieve a similar effect is to put colorful printed wallpaper on the front wall where you want to display the featured and trending products that are the hottest selling in the market.
Avoid cluttering
Customers don’t want to purchase from a messy or crowded store. When we are running sales per square foot kind of store, we try to place a lot of products in a small space as the retail sales per square foot directly affect the revenue.
However, customers are more likely to purchase from the stores that are spacious. If your store is congested, even the existing customers are likely to shift to more spacious stores. So it is important to declutter your store so that your customers have enough free space to move around and find the products.
Window like effects
Windows are used open up small spaces and make them look larger. Using a large mirror on a wall creates the illusion of a window and makes the small space look larger. It looks like you have another room in the mirror. Moreover, using lights around the mirror also creates an illusion of a large space.
Use neutral colors
Using neutral colors for the furniture and large items like cabinets and shelves helps you create a neat and clean look. Do not place the merchandise too close to avoid the clutter in your store space. You should try to highlight the space with bright colored décor items like vases.
Use vertical Boards
Using vertical boards for the things like jewelry and similar items is a great way to save the space of shelves. The vertical boards take little space and accommodate multiple items vertically. Customers find it easy to find the small items on the vertical boards. Moreover, this eliminates the need for special stands and holders for the small items as you can directly pin them on a vertical board.
Lighting
Lighting is the most essential element for a retail store as it creates the visibility. A store which is not well lit is likely to lose the customers, which means fewer sales. It is better to use a combination of lights such as lamps, track lights, spotlights and picture lights instead of using the same lights in the whole store. Picture lights are great as they offer a pleasant glow in the space where they are installed. Using a combination of different lights will lit the entire space properly and offer clear visibility for customers.
Create a purchase path
Try to mix up the things with your flooring. Customers are likely to walk to the areas in your store that are demarcated with different flooring. This makes the sales areas in a store more inviting to the customers that they like to approach. You don’t need to spend more to create such areas in your store. The main aim is to create a purchase path which offers an enhanced exposure to the store inventory and a more inviting environment for customers.
Keep it Neat and Clean
Cleanliness has a great impact on the looks and design of your store. Customers are more likely to purchase from the stores that look neat and clean. Almost fifty percent of potential customers avoid shopping from a store that looks untidy. Instead of cleaning your store once in a day you should get it cleaned several times a day. Cleanliness is essential to make the customers feel good in your store.
Use signages
Signages are the most important to advertise your brand and products. Using outside signs and window signs like the corporate signage Brisbane can help people identify your store and offerings. Moreover, you should also use directional signages inside the store to tell them the right direction to various areas. Signages are an essential part of the marketing strategy of a business.
Final Words
These are a few simple and cost-effective design ideas that are easy to apply and can help you boost sales. The basic concept of store design is to invite and help the customers in several ways which makes them feel good while they are in your store.
About Author:
Stephen Charles is a renowned blogger, passionate to share amazing and helpful information with people on multiple niches. He loves to share his experiences with site signage, healthcare, news, technology, and sports enthusiasts from around the world.
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