There are several photo-sharing social media network, and Instagram appears at the top of the list owing to the overwhelming features. There are more than 400 million users today. This platform is no longer just used for sharing pictures and socializing. It has become the best way to market your product and services. There are plenty of Instagram business tools in the market, but the question that becomes the major challenge for the web designers is how to integrate this with the web design layout. If you search online, you will be amazed to see the various brands that have become widely popular with the IG platform. Well, as well all know that nothing is impossible. Naturally, here also web designers find plenty of tricks to accomplish the task of integrating this platform into the web designing layout. We will discuss them below in details.
The Embedded Instagram Feed
Embedding a feed is one of the best ways of integrating Instagram into the layout of web design. Having an Instagram theme that pair well with the recent products as well as the colors of the web design layout ensures unified integration.
Bonus – The Instagram Website
Well, this idea is just out of the box. A unique technique has been developed to put up your site as well as the information on the Instagram platform. As the users keep on scrolling down the Instagram page, the tiles will keep on transforming in pages one by one. Some firms use the current site to share information with the public. Moreover, this technique is although not clickable or functional, still perfect for the type above of organizations.
As compared to what has discussed above, this is the opposite. This technique helps in integrating the website into the Instagram platform. This also means that some firms will not use the traditional sites anymore. Nowadays, many social platforms are integrated into web designing properly, and so it is also important that designers come up with unique methods to incorporate the so popular Instagram media. In fact, integrating the Instagram media is essential for those sites that target demographic aligns with that of the age of active users of Instagram. This age groups target is between 16-34 years. There are wide verities of options to integrate social media platform in web designing, starting from the subtle badges to the full pages of Instagram content. So, there is no reason to avoid integration of this platform on the website.
The Sales Focus
A separate page can be created with the motto of distinct sales approach. This is entitled to ‘Shop our Instagram, ‘ and the purpose is quite clear to the users even before they land on the website. When the users click on the pictures of Instagram, related links appear which show the listed products. This leads the users directly the purchase point.
There are plenty of e-commerce brands that are active on mobile. Instagram is an easy to use platform and users can quickly browse it without worrying about the compound features which become the major issue with many social networking platforms. This platform has recently become quite accommodating for the users. Owing to the increasing number of users, Instagram is now even used to incorporate the service of e-businesses. Businessman prefers to use this platform to market their products and services. There are millions of users, and with every passing day, more and more people are opening an account with Instagram. So, if you are wondering how to promote your business, then now other option can prove to be better than Instagram.
The Instagram Badge
Less is more and so simple integration can also bring the best result. Especially, when you are already decorated your site with animations and graphics. The logo of Instagram is found at the left corner of the bottom of the page. It is a fundamental thing and found in most of the web pages today, accompanied by other social media badges. The white color on the black background does not distract the visitors from the animated designs and authentic design of the site; at the same time also accomplish its task. There is an enormous importance of followers for Instagram, and it is important for a business to have a satisfactory number of followers to ensure quick growth and expansion.
The Hashtag Feed
With the digital lifestyle, word-of-mouth and evangelist marketing has become quite hyperactive. Involvement of customers is vital for brands. Hashtag Feed has been developed for people to contribute to content. Posts of Instagram and tweets are together combined to form a single feed, which is displayed on the home page of the website. With this, users feel that they also a part of something which is quite big in itself. Just imagine how you feel when you see yourself on the homepage of a website with your trainer or a celebrity!
The E-Commerce Platform
The Instagram platform is not optimized precisely for e-commerce. However, nowadays, many companies had created different platforms to link Instagram with their e-commerce businesses. For instance, Suja, which is a famous company, allows users to order directly from their website for cold pressed juices. Suja’s e-commerce site cannot link all their posts to the website using Instagram. Their products are Instagrammable, but they can only use the available link in the profile description. They can make use of this single link to route the visitors to the purchasing section. This single click on the link takes them to the web page of the product where they can view the pictures and contents related to the product.
Hopefully, with the above mentioned ways of integrating Instagram in web designing, you can now easily do the same on your website.