One of the most important platforms that will help you in the best way to increase traffic to your website is Instagram. It has introduced us to a revolution of tweaking the traffic for fashion sites. The top fashion brands are gaining a lot of advantage from Instagram, using it as one of the most important marketing strategies today. In the newly added study, it was found out that at the most 92% of fashion brands are making fortunes using the social media platform, Instagram, enhancing the traffic on their renowned fashion website.
It’s surprising to see that Instagram could become such a big name by a mere display of images. Visualizing the concepts has taken over the hearts of a lot of people and has proven to be one the best ways to market the products and services of various fashion sites on Instagram. Ruling the marketing strategies of the fashion world, there are numerous pointers that you need to keep in mind. Here is a guide to these pointers, which you need to consider, for a successful fashion site, which can subsequently increase the traffic to your website.
Guidelines to Rule the Fashion World by using Instagram:
- Quintessential pictures on the Instagram feed
The whole idea behind the promotion of your fashion sites on Instagram revolves around visualizing your ideas. The mere and the most important way, through which you can be successful at inviting customers on your Instagram feed is by the provision of flawless Instagram pictures. Thus, you need to have high-resolution pictures that will grab the eyeballs of the consumers and will allure them with its beauty. The colors should be sharp and should pop out. Pastels and bright colors or using the monochrome idea to translate the beauty of your pictures can be of real help while promoting your website on Instagram. The picture should stand out from all the other pictures.
- Play with the Pictures and Create a Story out of it
Topmost fashion houses try to create a story out of their pictures to partake with the followers on Instagram. There is a story behind every picture and narrating that story flawlessly is crucial for the seamless interaction with your consumers. For instance, you want to post a picture of a girl who is lost in her dreamland. You can portray that idea using a picture of a girl sitting in a café with a cup of coffee and lost in her world. That will be a self- narrative picture, which by itself will speak a thousand unsaid words.
- The theme should go hand in hand with the pictures you are uploading
The theme of your Instagram feed portrays the revolution of a work culture that you follow in your office. It gives out the kind of vibes that you would want to portray. You should upload a picture that will have a connection with the theme. In case you have an Instagram account for a rustic fashion site selling some surreal old school clothes, you need to post such pictures on your feed to make it in perfect sync with the theme that you are trying to showcase. It is essential to ensure that you have a huge number of followers for Instagram.
- Hashtags are the most Important thing to Add to your Instagram Feed
You will have to do good research on the hashtags to add value to your fashion page. Hashtags are the game changers in the marketing process via Instagram. Your profile is visible on different news feeds and to a considerable number of audiences. Accordingly, you need to get a good knowledge of your hashtagsin order to make appropriate use of them.
- Regularity is the key
You do not want your people to forget about you. For this reason, you need to update posts regularly and with all the latest happenings. Increase in the number of posts will publicize your page and by the end of the day result in high traffic to your fashion site.
Instagram hikes up your traffic on the site frantically, and this is only possible if you are using your Instagram feed in the right way. You have to be a pro at it so that you can smoothly use Instagram and make use of all its marketing strategies. This is the need of the hour, and you have to have a good knowledge of this. Go ahead and grab the camera, and pace up your Instagram feed!