You may like it fancy. You may like it plain. The kind of clothing we prefer varies from person to person. However, there is a particular element which defines the attractiveness of a T-shirt. The design of a T-shirt is what catches the eye of potential buyers.
The etiquette during the design and manufacture of T-shirts can lead to an excellent quality T-shirt. Efficiency and creativity are the foremost requirements in quality T-shirt production. However, producers need to cater to the demands of the consumers. The variety in T-shirt designs ensures that the generic spectrum regarding individual preferences in T-shirts is covered. The five main types of T-shirt designs are:-
Artistic prints
Source: Pexels
Fancy, artistic designs on the fronts of T-shirts provide a stylish and casual look to them. It provides maximum scope for creativity and is the most common and popular kind of T-shirt print. It is versatile, fashionable and attractive!
Artistic designs require effective design and planning before the printing process can proceed. A well planned printed T-shirt effectively ensures that the artwork is uniformly contained within the free front space of the T-shirt. However, for the sake of innovation, making the print non-uniform is always welcome, as long as it has a ruly look to it. The artwork is the fancy when it comes to T-shirt printing.
Relatable captions
Source: Pexels
This is the trending theme, the fresh face in T-shirt printing. The world has become increasingly influenced by internet culture, and T-shirt manufacturers use this influence to boost popularity of their T-shirts. They create T-shirts with relatable and funny captions that gain widespread attention and become popular among their viewers and potential customers.
Using quirky captions is common and has excellent value for a large time period, and hence has prodigious marketability. When an individual relates to something, it acquires a place in his consciousness, and that is what the T-shirt producers try to achieve with this style of design.
Imagery
Source: Pexels
Simple and elegant, scenic or memorable photographs on T-shirts add emotional value to it. The right T-shirt color chosen for a photograph makes for an attractive T-shirt. Many sellers offer services for printing of personal pictures onto well crafted T-shirts.
This is a venture with excellent potential as people develop a homely attachment to these T-shirts and crave more of them. Printing images onto T-shirts may seem elementary, but it has far deeper impact on buyers. Pictures have the ability to stop time, and when it can be printed onto a T-shirt, it has a special significance.
Niche interests
Source: Pexels
Catering to a niche target audience can be extremely rewarding for any T-shirt producer. The popularity among that particular section of society will be unmatched, and sales will be large. The marketing of such T-shirts requires effective demographic segmentation.
For example, producing T-shirts that cater to football viewers would mean printing football related images, captions or artwork, so that football viewers would be interested in purchasing that T-shirt. This also promotes intermingling of cultures and networking, developing interest in the theme of the T-shirt to which the target audience were attracted.
Branded Merchandise
Source: Zome Design
The influence of pop culture on today’s youth is immense. The attachment of people to media and its components is used to promote T-shirt sales as branded merch. The entertainment industry benefits from these sales as well, as their show or program gains widespread exposure and popularity with every branded T-shirt sold.
Merchandise is a win-win for both parties. The sellers get income, and the entertainment firm holding the rights to the merch earn their share as well as gain popularity through the support. It is a marketing strategy used worldwide, implementing T-shirt printing to its unadulterated potential!
Resource for Inspiration
Source: Pexels
It is not always easy to find the creativity within oneself in order to bring out the best in a planned T-shirt. In times like these, help can be seeked, and is readily available on the internet. Resources for creativity in T-shirt printing are many, and provide trending, fresh ideas for budding T-shirt producers to adhere to or stem from.
Some such resources are :
- The Hungry Jpeg
- Graphic Burger
- Mintees
- Behance
- Creatica
These sources provide free examples and ideas for development in order to produce top quality T-shirts. They contribute to the creative process by starting off the brains of the ventures.
T-shirt design and printing is a burgeoning business, and has truckloads of potential. However, for it to be harnessed effectively, it needs meticulous planning, research, and effective execution of their production and marketing stratagem. If this is ensured, it promises to be a rewarding business venture, both financially and morally.
It also contributes to aesthetic value. There is nothing more satisfying than seeing a well fitted T-shirt, which also has a fancy, elegant look because of the print it dons. A good T-shirt makes for a confident wearer, and happy wearers make for a happy environment and way of life!
Author’s Bio:
Jessica is a marketing enthusiast and an influencer in Fashion & FnB verticals. She keeps special interest in the impact of visual branding on business growth. She has been writing for Stuartsignstore, having a specialisation on T-shirt printing, for a long time now.
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