Understand the benefits of Google Data Studio for client reporting

Making a strong business relationship is the most indispensable factor in business growth. To show your clients what you have done for them to boost their business, you need to be very careful and vigilant. Here, the first term comes to your mind is client-reporting. Working on client’s report is the best method to show your efforts and endeavor for maintaining strong client-agency relationship. Client reporting allows you to prosper your business effectively. At the same time, making client reports is a time-consuming task.

What are the requirements of client-reporting?

As we know, client-reporting offers better chances to build a robust relationship with your clients. Let’s have a look at the requirements of client-reporting for business growth.

1. You will have better interaction with your client through client-reporting.
2. Your reporting is the best medium to communicate with your clients and shows how hard you are working for them.
3. Daily updates via reports reflect your accountability for your clients
4. Your reports allow you to maintain transparency in your business relationships and make you more professional for business growth.
5. To get your business credits, you must focus on the client-reporting.

What is the Google Data Studio?

Google Data Studio is a dashboard and reporting tool to make your reports easy to use, customize, and share. With the help of Google Data Studio, you can change your data into more informative and appealing reports for your clients. This tool allows you to track Key Performance Indicators (KPIs) supporting business goals and helps to create periodic reports. Right now, Data Studio is in beta mode and free available for Google account and Google Cloud Platform users.

Data Studio is like Google Analytics dashboards in which you will have more than 12 widgets per dashboard and can get more view of the data in the dashboard.

Know when to use Data Studio:

• You need to work on more than 12 widgets.
• You want to use as many report pages as you would like.
• You want to prepare reports with various Google Analytics accounts and views.

• Create customized Dashboards for your reports

Data Studio allows you to create a customized dashboard to match the client’s expectations and describes the required performance indicators of their brands. With the help of these dashboards, you can share your reports among various groups such as internal marketing, campaign directors, and other executives.

• Data collection from various sources

Data Studio works like a Google Analytics which is widely used as a data source but also allows you to combine information. Data Studio helps you to combine data from multiple sources and allows you to share on other online marketing platforms.

• Create customize data ranges

If you need to add different data range segments in your reports, you must go for Google Data Studio. This tool helps to get an enhanced view of data and fine comparison from other information.

• Make live data connection

Connecting your report with live data is one of the major challenges to face while working on client-reporting. There are various data connectors in Data Studio to make your connection with several data sources such as Double Click, Google Adwords, Google Sheets, and many more. This will eradicate the requirement of scheduling periodic data refreshment for your reports.

Live data connection also allows toggle between date ranges. It doesn’t matter how old data you need; you can use any date range to meet your requirements.

• Get calculated Metrics

It may possible that your raw information is not sufficient to create meaningful reports. You need to consider calculated metrics at this point to generate custom metrics using formulas. The range of formula varies from simple to sophisticated that cover a wide range of mathematical, logical and other typical functions.

• Uncover dynamic controls

Reports are a good source to shows your clients the marketing results with proper visualizations. using Data Studio, you can include the following functions to create your client-reports:

1. Add some dynamic controls in your reports so that the user can filter over the content using proper dimensions and date range selectors.
2. If you need any information on your page or require some editing in your reports, you can include and exclude content from a filter.

• Possible to get the finest collaboration

Data Studio makes your report easy to share and collaborate with others which sound one of the best features of it. Using this tool, you can share your reports with anyone and can perform work on the same report at the same time.

It is another great feature to assign user some specific permission. With this feature, you can provide view access to your clients and your edit access to your team. This will make sure that youwill the knowledge about the change made by your clients.

What will you miss with Google Data Studio?

• More data connections are not possible

As we discussed above, connecting your report with your data is one of the major challenges while working on client-reporting. Data Studio solves this issue by providing built-in data connectors but it works with a small list of connectors. Most connectors come from Google Data resources but there are some exceptions such as MySQL also present.

For next-level, Data Studio has to add some additional data connectors to data sources apart from Google or allows its users to access their data connector APIs to create its own data connections.

• Limited to enough visualization options

Data Studio offers basic visualization for data views like all other dashboard and reporting tools. With Data Studio, you can visualize your data via the bar, line, table, and pie charts that may be enough for normal users but you need more as an analyst.

Visual options make sure that users can interpret the analysis easily. But, you will not get more options in Data Studio to make your story more innovative and appealing in terms of visualization.

• Tooltip Customization is not working

Another important tool in business intelligence is tooltip. Tooltip allows users to discover the message when their cursor is positioned over an image on your report and proffers the dimensions and metrics relevant to the report.

Many BI tools provideadditional metrics to the tooltip so that viewers will get more meaningful information. In Data Studio, you would not add additional metrics to your tooltips and restricts you to make your graphic more informative in terms of dimensions.

• Data Blending is not allowed

Blending various data sources is one of the biggest benefits that make your reporting tools and data visualization more powerful. Using data blending, you will able to connect and compare data from various sources to get common values and patterns. Data Studio limits the visions in your reports because it doesn’t have data blending.

Conclusion: Google Data Studio is still in beta mode and working on upgrading its features. There are some areas like data connections, blending, customization, and tooltips where Data Studio needs improvement. But you can change your data to generate meaningful insights and share your reports easily by connecting your data with Google data sources. Make your reports worthier and informative with Google Data Studio.

Author Bio: Alankrita Singh is an experienced SEO specialist and content writer who works to provide content for education and personality development. Currently, she is working with greatassignmenthelp.com to provide Assignment Help for students. For any assistance to complete your project regarding any subject, feel free to contact her at any time.