Use These Color Tricks to Boost Your Brand

When you start to create the visual brand for your business, it can be tricky deciding upon which direction you want to go. Successful companies that operate in your industry can have all sorts of varying looks to their image and choosing from all the disparate inspiration might stretch you too thin. Brand image is surprisingly important when it comes to almost any type of business as it is the face that will be seen before anything else. Identical companies with different brand images will undoubtedly end up with distinct successes and failures. These tips will help you to approach your visual brand in such a way that you’ll make the best first impression and stand out from the crowd.

One: Acknowledge Symbolism

It’s no secret that colors are laden with associations and layers of meaning. They possess a language of their own which applies differently across the world and throughout history. For example, red might have been a threatening color to people fearing communism in the twentieth century while also standing for romance and heat, among other things. In the east, for example, red is considered a lucky color while in other parts of the world green is a stronger symbol of good fortune. Another interesting example can be found at Internationalbrief.com with regards to what colors people wear and how they are perceived because of it. Keep these thoughts in mind as you choose how you want to represent your brand since the connotations of each color may have unexpected impacts along the line.

Two: Color Theory

The color wheel is an extremely useful tool when trying to create anything visual. Unless you’ve opted for a black and white scheme, the color wheel shows you which colors complement and contrast with each other. Learn about basic color theory to guide you while designing your brand image. Do you want to create a striking, bold brand or a considered, delicate one? The color wheel depicts where colors reside in relation to one another, but it is also important to pay attention to the context of each color as they behave differently when beside or behind one another. Color has a strong emotional connection to many people, and although it is nearly impossible to predict how one color might impact an entire population based on their individual upbringings and experiences, you can use color theory to achieve the desired effect when it comes to promoting your business and your brand.

Three: Subversion

Once you’ve built for yourself a solid foundation of understanding in the world of color theory, feel free to throw it out the window. A confident and expert use of color does not mean you must feel restricted by the rules. Turn the symbolism of a color on its head and create a new meaning for it that creates an exciting visual dissonance. By doing this you will make your brand more memorable for its unusual appearance, enticing people to spend longer engaging with it and therefore increasing your chances of gaining a customer.