Does your business website have a static, outdated web design? The impression you leave on your visitors can result in only two things: your website persuades them to stay and explore or they leave your page and turn to your competitors. Invest in custom website design that encourages your page visitors to engage with your site and take your desired action.
Research shows that 94 percent of first impressions are related to site design, navigation and visual appeal. With a custom website design, you can attract the right customers and keep page visitors on your target pages. A custom fit web design is essential if you want to stand out in the online realm and stay top of mind with potential customers.
Still not convinced about the advantages of having a custom website design? In this post, we discuss the impact of site design on your overall digital presence and online marketing efforts. Read on and learn more about how a unique, custom web design can maximize your online potential.
Why is Custom Website Design Important for Business Success?
Your website serves as your brand’s digital foundation. When someone finds your business for the first time, you want to make a good impression and encourage them to interact with your brand. This is when a custom fit web design becomes essential.
People make snap judgments. A study published by Princeton University revealed that it takes only 0.1 seconds for individuals to create an impression about another person. Websites are no different.
It takes about 0.05 seconds for online users to form an opinion about your brand based on your website’s visual appeal and functionalities. As such, you want to ensure your website leaves a positive impression on your page visitors. A custom web design allows you to do just that. It gives you the power to provide page visitors with a unique online experience and ensure they keep coming back to your website.
Here are more reasons your business needs a custom website design:
- It Provides a Unique Brand Experience
More than just a marketing platform, your website serves as the face of your brand. Custom web design is crucial because it impacts how your customers perceive your company. Your site’s speed, colors, structure, text placement, spacing, navigation, images and content, among other elements, help build a level of trust and confidence among your visitors. - It Boosts Your Search Engine Optimization (SEO) Efforts
With help from the best SEO companies, you can ensure all your site elements reflect your branding and deliver your desired results. The right web design agency develops a custom fit web design that can be crawled faster and easier by search engines. An SEO-friendly, custom website design provides a steady stream of qualified leads and traffic. - It Strengthens Your Competitive Advantage
Having an attention-grabbing website plays a significant role in attracting qualified leads and increasing your sales volume. Whether you own an eCommerce business or a traditional brick-and-mortar store, a custom fit web design is likely to serve as an insignia of your brand. - It Moves Your Customers to the Bottom of the Sales Funnel
Online users are not just browsing, they are looking to connect with your brand and take a desired action. If there’s one thing a reputable web design company can help you with, it’s ensuring your website nudges your prospects further down the sales funnel. A web design agency builds a mobile-friendly, navigable website that highlights your business’ unique selling points (USPs). The easier to navigate your website, the more likely customers are to interact with your brand. - It Serves as a Useful Online Resource
A custom fit web design highlights the necessary information that your prospects are looking for, such as calls-to-action (CTAs), unique value propositions and exclusive brand offerings. By investing in a custom web design, your website can easily become a valued resource for your customers. - It Keeps Your Branding Consistent
Unlike website templates, custom web designs can be configured to match your unique branding and objectives. Custom website design offers smarter ways to present your products and services to your target customers from the color scheme and structure to the content layout and navigation buttons.
Increase Your Bottom Line with Custom Fit Web Design
The digital world is continuously evolving. As a marketer, you must ensure your website contributes to your overall marketing strategy to stay ahead of the curve.
Do you have a specific site design in mind? With help from a web design agency, you can make this possible. The right web design company can turn your static website into an interactive, high-converting online platform.
Capitalize on custom website design and discover more opportunities to engage with your prospects. Realize your website vision and achieve profitable long-term growth with help from a trusted web design company.
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