Are visitors able to figure out what your company does within 7 seconds of landing on your website? If not, you might want to consider designing your website. How your site is designed including images, fonts, and colors you use can really bridge the gap between your website failure and success.
There are various factors that contribute to the success of a website and the design of your website plays a major role. The first thing your visitors notice about your site is its design. Therefore, it becomes mandatory to design a site that grabs the attention of your visitors and fulfills the purpose of engaging them.
We have pulled together some of the proven ways to improve user engagement and reduce bounce rate on your site.
- Use intuitive Navigation
The easier it is to use your website, the more users will use it. Intuitive navigation typically means when a visitor sees it, they comprehend what exactly does it do. Primary navigation options are usually rendered in the main menu bar across the top of the website. To get maximum user engagement and encourage visitors to browse your users before leaving is to provide them with secondary navigation option too in the sidebar or the footer. This makes it easier for your visitors to navigate your website.
- Use colors strategically
The color scheme you choose for your website has a lot to do with the bounce rate of your website. It is always recommended to choose colors wisely since they can make or break your website. Use neutral color scheme to give your website a modern, clean and elegant appearance. Moreover, use small dashes of color for the key phrases such as headlines, subheadings, and calls to actions. It is also important that your color scheme reflects your business and its logo.
- Add a professional logo
The logo defines your business and is a crucial part of your business. And as discussed in the previous point, it reflects your business and its aim. Therefore, make sure you feature it in the most noticeable place on your website and use a high-resolution image to do absolute justice to it.
- Choose Fonts wisely
Fonts are yet another important part of your website which improves user engagement on your website. When it comes to choosing fonts, make sure it complements your website design and is easily readable.
- Use Responsive design
The evolution of new devices has made it quite mandatory for businesses to improve their marketing strategy and promote their products and services on every platform to target almost every potential customer. Having a responsive design ensures better user experience, which often leads to better user engagement.
- Calls to action
What do you want your visitors to do when they land on your website? Do you want them to subscribe to your newsletter, buy your products, or download your tutorials? Well, visitors typically do not know what actions to take unless you guide them and tell them what to do next. Implementing a bold and useful call-to-action enables your visitors to take relevant actions upon visiting your website.
- Use visual content
Nothing works better than visual content to convey your message to your audience. Images and animations have the power to capture the attention of your users and thus, it makes absolute sense to use effective visuals to power up your website, improve user engagement and reduce bounce rate.
- Use whitespace
‘Less is more’ is a concept that still do wonders for the website owners. Bombarding your visitors with a lot of content, images, and options can overwhelm your visitors. It is important to your visitors a break and emphasize the most important elements that you may have added to the web page. Use enough whitespace to give your website a tidy and polished look. Whitespace gives your website some space to breathe.
- Landing pages
A website must have at least one landing page which contributes to the improved lead generation. A majority of site owners assumes that a visitor lands on the website through the homepage. However, this is not true. Though your homepage can be your landing pages, your landing page should provide additional information about the products and services you offer to your audience. So, when a user lands on your website, he/she can see the key information of your business.
- A simple design can do wonders
A web designer is usually concerned about designing a page which features a lot of elements and is beautiful than functional. But this often misleads the visitors and encourage them to abandon your website. An intriguing and pretty website design may help you nab a few awards, but it surely proves to be a nightmare for visitors because of poor navigation experience. A simple and clean design gives your website an elegant and modern look and feel. Moreover, a simple design offers great user interface and better user navigation experience.
Emily is a WordPress Developer by profession and writer by hobby. She works for Wordsuccor ltd. Providing best wordpress custom theme development services to global clients. She already have numerous WordPress related article under her name.