Introduction
Just like any product marketer would say: “Nothing good ever comes free”. Regardless of the fact that you can get many awesome features with free product research tools, there is always the next level of service if you decide for paid product research tools. Here are some of our top picks:
Jungle Scout
When it comes to paid product research tools, Jungle Scout is the darling of hundreds of thousands of marketers around the world and arguably, the best product research solution out there.
It helps marketers from all over the world make educated decisions, which results in a boost in profits and a reduction in risk. Here are some of the most important features in Jungle Scout:
- Detailed filtering: the app allows you to filter the entire Amazon database according to price, category or sales to identify winning products
- Competitor spy: a tool that allows you to track the activities of your competitors (new products, price drops, etc.)
- Product browsing: Jungle Scout works both for finding winning products and winning niches – even if you don’t know where to start, Jungle Scout will have some awesome suggestions for those who didn’t find their niche yet
- Opportunity Scoring: for every product you’re considering to add to your online store, you can compare analytics from top 10 sellers
- Product Comparison: compare prices, sales data, the number of reviews, rating levels and more
- Instant Product Research: the tool is not only applicable in its own dashboard – you can get valuable insights on any page you visit
Sellics
Sellics is considered the number 1 competitor to Jungle Scout when it comes to premium product research tools. The tool dubs itself the #1 Amazon software, and it’s definitely hard to argue with that.
It’s very feature-rich, but the user experience is somewhat different than on Jungle Scout. The main benefit of this tool is that it’s really a single dashboard that does it all, which means that you won’t have to install or use any additional software to skyrocket the success of your online store. In these times of noise and redundancy of applications and programs, this has never been more necessary and convenient (especially for online sellers, who are notorious for having hundreds of apps and tools in their everyday business).
Unlike other product research tools, it has a special focus on PPC Amazon campaigns, as a result of trying to provide everything one seller might need in one, unified platform. The program also has a very impressive client list with names selling to customers all around the world: Brita, Bosch, Mammut and many more.
Amazooka
As you can see from Amazooka’s website, the tool is a paid program, but features many free perks that you can get along the way, so it can be considered hybrid software (both with free and premium features). Even with the 7 day trial, you will be able to achieve a lot because of the full access to the app and all of its features.
Also, there is a free course for Amazon page ranking, which is one of the perks Amazooka offers to all sellers, regardless of whether they are using the tool or not.
Along with many other features, Amazooka allows users to automate product reviews, research keywords, track BSR ranking and spy on their competition.
If you don’t like the pricing plans offered on the website (or you would like to ramp up some of the features offered in those plans), you can contact the developers to discuss tailor-made pricing and features.
After you launch your products with Amazooka’s Product Launcher, you will receive handy performance reports via email or Slack, which will keep you up-to-date and on top of your game at all times! By providing this reliable reporting features, Amazooka has come really close to full selling automation.
Algopix
Among all other free and paid product research tools on our list, Algopix is most suitable for experienced marketers who know exactly what they’re looking for. In other words, if you’re a total beginner in the product research game, it might be better to opt for some other tool.
Unlike some other tools, it’s not focused solely on Amazon, so it can be a great choice for sellers who are diversifying the online marketplaces they are selling in. Algopix connects to 17 eBay, Amazon and Walmart marketplaces to give you the information on what to sell and where to buy it. All in all, it’s a nifty solution that offers certain features for online sellers that are not available anywhere else.
Algopix claims that the use of the tool can increase your revenue by 20%, by increasing your search engine visibility by that many points using product data and research. For online stores, Algopix also boasts a 5% increase in the number of sessions due to suggestions for better ranking and categorization.
Finally, the tool helps you find the right price for your products by comparing to competitors. According to their website, properly pricing a product and choosing to drop prices at the right time can increase sales by 5%.
Cashcowpro
Cashcowpro is perfect for Amazon sellers who are looking for a feature-rich tool at a reasonable price. It might not get you as far as some of the other, more expensive product research tools, but it definitely provides great value for its price.
One of the most attractive features of Cashcowpro is the Top 20 million bestseller list, which you can filter, sort and categorize to find exactly what you’re looking for. Who knows, maybe you will discover products in niches that you weren’t even dreaming of. When you look at bestsellers and bring forward your own requirements for price, profit and reviews, a lot of times, results can surprise you.
Among other things, here are some of the perks that you will get with a Cashcowpro subscription:
- keyword search and tracking – measure and compare keyword performance over time
- Chrome extension – discover and analyze products on the go, as you’re browsing the marketplace
- product search filtering – get rid of stuff you’re not interested in and put gold picks in the front
- bestsellers analysis – learn from the best and identify what separates these products from the rest
- page view and conversion analytics – track how products are performing in real time
IOScout
The previous tool we mentioned, Algopix, is aimed at expert product researchers who know exactly how to find their way around a complex tool. IO Scout, however, is exactly the opposite – so if you’re a complete beginner in this field, this simple tool will provide you with everything you may be looking for in an interesting, user-friendly way.
Basically, IO Scout offers multiple solutions with a single goal – to find winning products with low competition and high demand:
- Product Database: compare and filter according to price, revenue, category, sales, reviews, stock and much more
- Trends and History: use historical data to spot trending products way ahead of your competitors
- Product Tracker: found the perfect product? Now it’s time to watch how it behaves over time – updated on an hourly basis
Used by over 30,000 merchants, IO Scout is one of the most reliable paid product research tools for Amazon, with more than 150 million Amazon products in its database.
It also has an exceptionally good customer support team, which is awesome if you prefer talking to a real human about issues you encounter instead of digging through hundreds of pages of documentation. They are available via chat and respond almost instantly.
Scope
Scope is an Amazon product research tool developed by reputable SellerLabs. It allows you to identify new products, do a reverse ASIN search and track search ranking performances for a larger volume of keywords. It’s a premium tool, but you can try the Pro version in a 30-day trial. There is also a free version, but it lacks most of the perks included in Pro.
Scope Pro plans are recommended according to the revenue your online store achieves. The most basic Pro plan amounts to 49 USD per month and works for users who have less than 50K in annual revenue. It contains features like financial analytics, keyword research, PPC management, messaging between buyers and sellers.
As your online store’s revenue goes up, so does your monthly pricing plan, along with additional benefits such as onboarding support and a dedicated account manager. Another thing worth noting is the software’s great customer support: you’ll be able to reach someone and solve Scope-related issues almost instantly.
Scope will provide you with everything you need for Amazon product research: reverse ASIN search, keyword volume analysis (historical data and option to export), search ranking tracking. You can also use the Google Chrome extension of Scope if you sign up for a SellerLabs account.
SupplySpy
If you’re only at the beginning of the road, with no winning products and no brand recongition, SupplySpy can help launch your Amazon store on the first page of search results from scratch!
It works as a web app which shows you price lists for any product you’re interested in. It will also show you for how much you can source the product if you buy from wholesale suppliers. Lastly, it will help you calculate your profits by taking the lowest prices from wholesalers and applying it to the recommended price for the product.
The main benefit of this tool and its main selling point is the ease and simplicity of product research, which is made dozens of times faster with this program. By taking out time-consuming research and exploring from the equation, you’ll be left with more time to actually run your store, interact with customers, spread the word about your brand… you know, the fun stuff.
In SupplySpy, you can upload your own list of suppliers and analyze from there. You will be blown away by the amount of data you’ll be presented with, but don’t worry, you can reduce to the bare necessities by using the filtering and sorting options.
MerchantWords
This tool claims it has the “largest database of shopper search trends”, which makes it a great platform of identifying hot products that will sell.
MerchantWords includes data from 11 Amazon marketplaces, collects 1.6 billion keywords, analyzes over 400 million products and helps more than 100,000 worldwide businesses. In other words, if you’re looking for experience and a proven formula, MerchantWords could be your best pick.
Just like its name says, the tool focuses on search queries and keywords, but also has other features that enable detailed product research and help sellers make smart decisions.
The basis of the tool, for which MerchantWords is famous for, is the Classic Search. Here, you can search for products and analyze them according to keywords, search volumes and seasonality.
Next, there’s the Keyword Multiplier that helps you expand the net of your primary keyword and spread out to cover a wider audience.
If you want to follow great examples from successful sellers, you can also use the Page 1 Products tool. Here, when you enter a keyword, you will be shown the top products for it. You can play around with this tool and see how the list changes when you pick a similar search query.
Informed.co
Informed is a repricing and analytics software for Amazon sellers. The software heavily focuses on making it possible to offer the optimal price for your products at any given time and compete with low prices. It’s a premium tool starting at 99$/month (with advanced options and features for high-volume sellers at 299$/month), but it also has a free version you can try out before deciding for the real deal.
The core features of the tool include instant repricing and up to 50,000 listings. In the Starter version (99$), you will get access only to the single-market Amazon tool, but upgrades allow you to expand your products to Ebay, Walmart and other Amazon marketplaces.
Within the tool, you can turn on the so-called repricing strategies. By changing the prices of your products, you can compete with featured sellers and offer the lowest prices to potential customers.
In the Starter version, you will get formula-based minimum price calculations, while advanced plans offer ROI-based and profit-based calculations.
In the reporting dashboard, you will have access to everything that’s going on with your products (or the products you’re researching). In here is where any repricing activity will be shown. You can also analyze the performance of your products in this dashboard by filtering the products according to sales, profits, reviews, etc.
Conclusion
Using the right product research tools can definitely skyrocket the success of your online store and ensure that you consistently provide higher value than your competitors. Before you start utilizing free or paid tools for product research, make sure you take a look at all the differences between various tools and choose the one(s) that fits your purposes the best.
BIO:
Donald Fomby is a talented content writer who produces content packed with personality and value. His name appears on many well-known content marketing and educational blogs from all around the world. Currently, Donald works as a writer at TrustMyPaper and Studicus.
