2020 has just started and the race to take your brand to the top has already begun.
2020 has just started and the race to take your brand to the top has already begun. Every digital marketing agency has its work cut out for them as brands are always looking for someone who can bring something unique to the table. We all know that marketing is the Holy Grail of brand awareness, sales and growth. Businesses use different tactics to boost their brand’s image and attract more customers.
Pepsi introduced a new tagline based on a survey of what Pepsi fans like. Other brands such as Amazon Alexa, Audi, Cheetos, Coca-Cola, Doritos, Heinz and many more took advantage of the Super Bowl 2020 and got their product in front of the audience with a unique and hilarious twist.
According to the Senior Vice President Elena Filimonova of CGS, this is the year of influencers and AI. She predicts that B2B and B2C marketers will rely on this digital marketing trend as customers are now relying more on solution knowledge through their peer network. These two trends were at the top in 2019, and this year will be no different, but the approach will vary.
The following are five digital marketing trends that you cannot ignore in 2020:
Influencer Marketing
Today, brands no longer hold the complete power to persuade a customer to buy their product. Ads can be deceiving, and people look for total transparency when they are buying a product. Let’s take a look at a recent example to explore what we mean. A video where a man defames Milo for portraying itself as a healthy brand despite having 40% sugar in its formula has been going viral recently. The man even quotes that health experts have deemed Milo’s ads as ridiculous because the drink in no way boosts energy in kids. This man’s opinion has changed how people view Nestle as a company.
Another example is Jeffree Star, who defamed Kim Kardashian’s and Kylie Jenner’s makeup kits. This feud led to many customers speaking about their experience and how they also received defective products. As a result, both celebrities apologized and did some damage control.
This is the power of influencer marketing! If something goes viral, especially if it’s by a famous person, a brand’s image can drop in a matter of minutes. Influencer marketing is simple. If a famous celebrity or social media influencer endorses your brand, your brand’s sales will increase.
Artificial Intelligence (AI)
Uber and Microsoft are the first two companies that have used AI. Their choice of product is the Knightscope K5 Robot, which patrols large outdoor areas to catch criminals. You are probably wondering how AI factors into digital marketing, right?
AI makes use of chatbots to understand how customers search for services and products, collect information, search patterns, and analyze consumer behavior to help brands with their marketing campaigns. It also makes automated ads that target your primary audience. AI can be part of a CRM for digital agency that helps brands focus on customer retention.
Voice Search
In 2019, research on marketing trends revealed that around 66 million Americans have a SMART speaker. The same research predicted that by 2020, 50% of the searches online will be through voice search. The three ways to make sure that your website ranks at the top when a person makes use of voice search entails using long-tailed keywords, conversational language, and schema markup.
Video Marketing
According to research by Wyzowl, 70% of customers share brand videos online and 72% of businesses say that videos improve their conversion rate. Video marketing is perhaps one of the easiest digital marketing tools! A short video with a call-to-action placed in the end is the most popular type of video on YouTube.
A well-made video presents you with numerous marketing options. Apart from posting it on YouTube, you can transcribe it and make a separate blog with the content, use the same content and turn it into infographics, and more. From live videos to boomerangs and contextual videos, there are dozens of ways to use the same content and present it in a unique manner. Lastly, by placing a video icon in your marketing campaign and writing the word “video” in the subject line can increase open rates of the link by 19%.
Tik Tok Advertising
In 2018, Tik Tok became one of the most downloaded apps since its introduction. Its hype even surpassed Instagram, YouTube, and Facebook worldwide. According to research, in the first quarter of 2019, around 188 million people downloaded the app. This presents a huge marketing opportunity for digital agencies. The app has already introduced its first “paid advertising feature,” which allows brands to target customers based on their geographic location, gender and age. The best way to make use of this app is to create a brand account and use influencers to market your brand.
These are just some of the top digital advertising trends that we predict will take over in 2020. Ignoring them will be a big mistake. There are many more trends out there and most of them focus on one thing — content. We already know that “content is king,” so giving your customers quality content is what matters the most. The more powerful your words are, the better the marketing tactic will work.
Numbers don’t lie and the ones we mentioned clearly tell you that these five digital marketing trends will take your brand to the top. Marketing trends keep evolving, and you have to make sure that you change your tactics with time if you want to be successful.
AuthorBio:-
Xen Chia is the Strategic Marketing Director of an award winning digital marketing company, with more than 15 years of experience in digital marketing strategies, brand development, CRM data analytics and business transformation. By combining digital marketing solutions with customer lifecycle approach, he has successfully transformed CRM marketing for many leading brands to deliver proven business results. An Adjunct Lecturer of Hang Seng University of Hong Kong – Executive Development Centre and also serves as a member of HKTDC Design, Marketing and Licensing Services Advisory Committee. Xen has published several whitepapers on digital marketing strategy, CRM Metrics and data analytics. A frequent speaker in seminars, he also conducts training workshops for telcos, automobile, finance, cosmetics, airlines, retail fashion and luxury brands. Prior to XGATE (a digital marketing agency), Xen was a senior consultant at Ericsson Ireland where he led and delivered major business transformation projects delivered in Western Europe, Asia, Central & South America, Middle East and Africa.
