Blogging became a popular way of self-advertisement and building a personal brand. At the same time, it remains the best mean of delivering useful information to the audience. Launching your personal blog has never been so easy as it is today. With such platforms like WordPress, Blogger, Wix, or Tumblr, everyone can try to be a blogger. No doubts, there are different perks of such activity on the internet. Firstly, you can share your passion and gain authority as a specialist os a particular niche. Secondly, you can get acquainted with people who have the same interests. All in all, you may earn some extra money or even make it your primary job.
Photo by Arnel Hasanovic on Unsplash
However, not every blog on the internet is successful and leads his owner to the benefits as mentioned above. You will probably ask: “Why?”, and the answer could be not as simple as it may seem at a glance. Among reasons why so many blogs fail is giving up in the begging is maybe the most popular. In addition, Andy Crestodina, co-founder of the marketing company, states that ignoring SEO principles, low-quality content, not a user-friendly design and too many paid advertisements contribute a lot to the failure. Content remains a crucial part of every blog, as it is generally the main reason why the blog has been created. Let’s focus on these five golden rules to stay sure “Content is a King” of your page.
Use the juicy language of your audience
Whether you are writing for students, young moms, or specialists of a particular branch, you should use the language they are speaking. The key here is to specify the portrait of your target reader as much as you can. Answer such questions like “How do my reader look like?”, “What music does he listen to?” “What journals does he read?” “What can be interesting for him?” and, of course, “What’s his purpose of visiting my blog?”. After that, you will understand how to address your audience correctly and retain the followers.
Ground Research
Before posting a fresh piece of information, spend some time making research on the topic. You never know whether something on that theme wasn’t posted already. Follow all the competitors, and prominent blog of the niche, as it may help you not to waste time writing about the same things. Even if your idea may seem a total novelty, half an hour of researching the topic in the search engine will make it only better.
More Pictures, More Readers
People of the 21st century are visuals, for sure. Adding some bright pictures or videos is always a good idea. Visual content makes your blog post look more attractive and reachable not only for readers but for the search bots as well. Articles spiced with plenty of high-resolution photos are more likely to enter the first pages through their search queries. A tricky thing here is author rights. You should use only copyright free images, or ask the holder for permission. You can find the most suitable multimedia platform like Unplash or GettyImages as well as make visual content on your own.
Proofread twice
No one wants to read articles with typos, mistakes, and bad formatting. Even if it seems to be so obvious, not everyone edits the text before posting. As a result, the internet is full of low-quality blog articles which do not worth reading them. Some professional bloggers who have teams of blog managers usually hire an essay writer to make complete editing of the article, the same do people who do not want to waste time on formatting and prefer to outsource this type of work.
Easy to Read Sentences
The last but not the least is the way you are conducting your message to the audience. Sometimes it seems that blog writers tend to copy styles of 19th-century classics, making their articles completely unreadable for modern people. Excellent piece of content always has a clear structure with the main points in the beginning. It will benefit your web page if you use bulleted or numerical lists, as well as include “white spaces” between paragraphs. Making your text scannable for the reader should be one of your primary goals.
Luckily, we have a good tip for you. There are some services which may help you edit your articles according to their readability. One of them is the Hemingway editor, which highlights complex sentences, passive voice, and weakening phrases so that you can improve the article before posting.
Final Words
These five simple golden rules are your best friends in the world of content creation. Writing and posting articles which will gain dozens of likes is not an impossible task – it is just a skill. This skill could be developed like many others. Once you have adhered to these principles, your daily problems with blog posts will stop worrying you. Content is an amazing field to express yourself and your ideas, so why not to do it?
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