It can be quite challenging to open an online store. But it could be more challenging or daunting to drive traffic to the store. There is no point having a beautiful online store while no one even making attempt to buy the products or services you are selling.
It is important to use your online store to get as many traffic as possible. It is important to note that getting quality customers or big sales doesn’t come easily; you need to abide by certain principles and do certain things. This post will teach you practical ways of driving traffic to your store. Here are 5 proven and practical ways to do so:
Create an online presence
Every online store that is generating huge traffic has an online presence; they are present in one or more social media platforms like blogs, Facebook, Instagram, Twitter, and LinkedIn.
In fact having an online presence is the solution to getting high quality customers. It is one of the fastest and innovative ways of ensuring maximum customer engagement and building a brand around your business.
To do this effectively, all you need to do is to create an account in any of these platforms or in all these platforms and then periodically creates branding articles that is related to what you are selling. Your business profile should be sharing stories of your brand.
Doing this is a surest way of building quality loyalty following to your store. This can be done by posting engaging, unique contents like pictures or articles related to the products or services, and including your website links. The good news is that you can post as many contents as you want, the more you post, the more active your social media page will become.
Learn to optimize your online store for search engines
It is unarguable that no matter the contents we are looking for online, most people don’t search beyond the second page of Google, because most times we find answers to what we are looking for on the first or second page. Thus, it is important that you make sure your online store is among the first page on Google search results.
How do you do that? It is very simple, you should know that anytime people search for items online, they are actually looking for certain common keywords, and it is ideal you target those keywords so that you can be visible in the organic search results.
Make sure your site loads faster. Also, ensure your online store is optimized for browsing channels and all devices. For SEO to work in your favor requires time, patience and consistency.
Chase & send free samples to the influencers
The digital world has brought wonderful innovations to us. Influencers are those that have become the trendsetters as well as people who are highly knowledgeable in their fields of study. These influencers have massive followers because they have created a trusted brand of themselves, where their opinions count. Their followers often follow them without any second thought.
These influencers have the power to drive quality traffic to your online store. Since you are still a novice or not quite known in your niche, then get these influencers to introduce your brand, so that you will have all the attention you obviously need at the beginning.
However, it is not every influencer that you should get in touch with. Do a comprehensive research and find out the influencer that perfectly fits with your brand and then use them to introduce your brand to the marketplace.
Collaborate online with similar audiences
Another good suggestion that will help your online store boom is by reaching and networking with people with large audience such as celebrities, bloggers. You can reach out to them by sending a sample of your product or service.
Also, if you want to attract their attention quickly, you can simply write a blog post and forward it to them either through email or via twitter. This can get them interested in what you do, and they can share your products or services to their massive followers without you paying a dime. This is an indirect marketing method of your online store.
Be active on social media
Being an active social media user is another great way of marketing your online store. Kick-starting a blog is the surest way to get people involved in what you do.
This is the most effective way of convincing your target audience and prospective customers that you have the right product or service. You need to start by contributing relevant content in your blog.
Use your blogs not just to highlight your online store, but also to drive traffic and convert sales. Market your brand in such a way that people will have no doubts buying your products or services.
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Author Bio:
Chad Rubin (Ecommerce Renegade) builds e-commerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years. He happens to be a top 250 Amazon seller. He co-founded Skubana with DJ Kunovac and built one of e-commerce’s hottest operational softwares.
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