5 reasons why Corporate Customized Gifts are better option

Generally, the money spent on the marketing of the particular product is more than that of the manufacturing cost of the product. So, it’s wise to convert the expenditure done on marketing into an investment for the branding of the particular product.

Day by day it is becoming difficult to cope up with the rapidly changing scenario of the market, by using the conventional branding methods. Loud marketing of a product often becomes a topic of social media memes and trolls. Then what is a solution for doing a trendy and impactful branding without becoming a meme? The answer is branding through customized gifts.

Here are, 5 reasons which prove why corporate customized gifts are the best option for branding.

1. Any object can become a potential medium for branding.

From T-shirt to Backpack, from pen to pen-drive, from Coffee mug to Key-chain, everything which we use on daily basis holds the potential to become a branding medium for your product. Also, the customized version of a regularly used product catches the attraction just like a black dot on the plain white shirt. Which ultimately help in the gross branding of a product.

2. 24 x 7 Live branding.

Generally, the customized gifts which are given, are the items of daily use only, like T-shirts, Mobile/ laptops covers or coffee mugs. Which automatically promotes the product every time they have been put on display or the owner is using them. Also, the cool designs and the creative content present on such customized gifts never fails to attract the potential buyer.

3. Higher cost to impact ratio.

With compare to the conventional branding methods, for the same cost spent, the reach of customized gifts is far wider. As it involves the cost of gifts only since the mediums i.e. the users of the gifts end up as volunteers from the branding campaign.

Everyone who came in contact with the person who is using or displaying the customized gift, automatically influences the former. It happens because of the uniqueness and trendy feature of the gift.

4. Dual purpose.

Any customized gift solves the two purposes, first and basic one is of branding and the second one is it make a solid fashion statement for its user. Though the customized gifts are the items of daily use, they are designed in a unique and funky way, they are the perfect attention seekers. Also, the creative customization they possess actually help the user to become the stand out from the crowd.

5. Describes the story of the brand.

Distributing customized gifts, you can tell the story of your brand how it affects the lifestyle of the users of your product. It will create the strong awareness about the product in the mind of existing as well as potential customers.

Author Bio: Altaf Gilani is an Entrepreneur and Digital Marketing professional. He is also a co-founder at Swaham Artesign LLP. He looks after Website Management & Digital Marketing of Swaham.com