Testimonials from your satisfied customers are not only a positive reflection of your products or services, but they are also an excellent way to influence potential customers to try your business. Customer testimonials are one of the most powerful forms of advertising that your business can harness – in fact, a study by Ipsos found…
It is hard to succeed as a small business without an effective marketing strategy. These are seven of the reasons creating a blog for your small business can be an effective component of your marketing plan. 1. Build Customer Relationships The bulk of your marketing efforts should revolve around increasing customer engagement with your brand. Engaged customers…
Image Source Customer service can be a competitive advantage in today’s business world. There are so many tools available to reach an increasingly demanding consumer market, whether it be through social networking sites, emails, or a toll free number for business services. A toll-free number allows a customer to make a call to resolve an issue without…
Image Source We hear about customer experience regularly these days, but how does it drive business growth? Our customers have always been central to the success of our businesses, so naturally, we want to look after them. However, in recent years, customers have been placing greater importance on the experience they have dealing with a…
An e-commerce business is based on great products and creative business marketing ideas. These are the two fundamental pillars of managing an e-commerce store. However, many other important factors are there. For example, proper inventory management, invoicing, order processing, website updating, and many other tasks are considered essential for e-commerce business management. However, the most…
Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximize their sales. The email open-rate of an average industry is approximately 38 percent, which helps to drive customer visit repeats for up to 44 percent. Most businesses overlook the benefits of using this mode of marketing because they…
In the digital era of smart marketing mobile push notification is something most digital marketers are using today. When you are downloading an app on your smart phone, you are automatically giving permission to receive push notifications on your phone. The apps will at regular intervals send you updates, promotional messages, offers and other stuffs…
Generally, the money spent on the marketing of the particular product is more than that of the manufacturing cost of the product. So, it’s wise to convert the expenditure done on marketing into an investment for the branding of the particular product. Day by day it is becoming difficult to cope up with the rapidly…
With the advent of technology and social media platforms, this is an exciting time for content marketers to connect with target audiences. Even so, the key to success with your digital marketing strategy is in knowing which platforms will serve you best and how to use them. There are quite a few trends for 2018…
Shaping better customer experiences in our hyperconnected world requires customer-business relationships that can be successfully built on real-time communication. In other words, customers expect responses 24/7 on their preferred channel. These channels may be, for example, mobile apps, social media, the company’s website or virtual chat. Because customers want to communicate in ways that are…
