Each website that is successful and popular is configured in a specific way. I’ve found a few sites that simply cannot make it work because they don’t follow the basic principles of website design. They don’t even use basic SEO (Search Engine Optimization) which is a must for all website owners that strive to become successful. Unfortunately, many people don’t know how any of this works, and they have to pay the price for it. But we’re here to help you understand the basics of website design that will surely bring success. So here are 6 SEO friendly website designing tips for success!
Build an SEO friendly URL structure
URL names and structure are quite important when it comes to Search Engine Optimization. If you were to make a URL with the words ‘4455.jpg’, you’d have difficulties attracting people and optimising your URL structure. Instead, we recommend you use keywords in your URL because that will not only make the structure friendly, it will also improve your search engine optimisation. So, instead of ‘4455.jpg’, put something like ‘optimization-websites.jpg’ (this is an example).
Keyword placement
Keywords cannot be ignored. Using the wrong keywords can potentially spell disaster because search engines may never be able to find you. Also, something to keep in mind when using keywords is this: What exactly is the goal of your business? If you plan on operating locally, then use local words (for example if you’re not from a primarily English speaking country, use your country language).
Integrate social media
Social media will give you exposure plus you’ll be able to get connected with your customers. Connections are as important as a strong relationship with your clients, so plan ahead and use Social media in your SEO campaign. You’ll be able to gain credibility and create a trusted community which is exactly what you need on a website. Make a Facebook account or even Twitter and get to work!
Optimise your images
Images that will be featured on your website shouldn’t be big and should be of nice quality. If you use images that are big and too detailed, there’s a big chance that it will take visitors too long to load them. The best images for websites usually have around 30-100kb and use 72dpi resolution. Also, use images that are relevant to the text. If you use random images that have nothing to do with what you’re writing about and what you’re featuring on your websites, your website won’t have a high SEO ranking.
Search engine friendly navigation
You’ll need to create a structure which is relatively basic and easy to understand for search engines. JavaScript can cause a lot of issues because most search engines aren’t too good with it and it can result in terrible performance. Make sure all links are text-based because search engines have difficulties in finding websites with image-based links and buttons.
Use of title & meta tag
Keywords, as we mentioned before, are highly important in making your website visible to the world. There are certain places that they are best used but try not to overuse the keywords. The practice of overusing keywords might backfire on your and cause further issues. The best places to use keywords are:
– Meta keywords and descriptions
– Meta tags
– Title tags
– Alt text
– URL’s
– Bullet points
– Website slogans
– Navigation
– Folder/File names
– Internal links
– Footer links
If you follow all of these tips, there’s no question that your website will achieve much better results with search engines!
Author Bio
Soap Media is a SEO Manchester user-centred digital agency whose aim is to support our clients to achieve their business objectives by working with us as their trusted digital partner.
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