Online marketing aka Digital Marketing is ever evolving. It emerged as a new media platform a few years backs and is growing ever since with the introduction of new technology and algorithms. It not only changed the way we interact on the web but also changed the ways of marketing. Beside traditional marketing channels, sellers now also seek for a strong online presence to increase sales through network and community. The strategy is to contact and collaborate with the niche market and increase the traffic and conversion rate for the company.
E-commerce Marketing
E-commerce marketing is the practice of using E-commerce platforms for generating traffic on your website, converting this into successful sales lead and sales and retaining these customers. E-Commerce marketing is specific and targeted. The customer can be directed to the website and product platform directly on a click, hence increasing the sales lead and chances of conversion. Unlike traditional marketing, e-commerce marketing software also tracks the data history and utilize this as a marketing tactic to send promotional advertisements to customers.
The E-commerce software, besides managing the basic functions of an e-commerce store also help analyze the recorded data and produce meaningful results on the potential customers. These customers can be further reached for the successful conversion of the data.
You can contact these potential customers via cloud telephony software. It is one of the smartest ways to manage international business calls without compromising on quality and cost.
With E-commerce being an effective platform, there are many ways to improve your strategies to get more exposure and conversions for your brand. Below listed are 7 Tips that could help boost your sales and traffic:
- Instagram collaboration
One of the fastest growing social media platforms, Instagram has over 500 million active users. It is one of the fastest growing social apps for connecting with consumers, influencers and other brands.
Using appealing photos and relevant hashtags strategically help build a good number of followers and help increase engagement on posts.
To generate high engagement, contest around the product and service offerings can be made and product links can be posted so as to ease the direction reach for the customer. Also, a Paid advertisement can be run on Instagram that targets customers of a particular area with particular interests.
- Call to Action for Re-directing
A static post doesn’t generate a response as would an interactive post would do. Social Media Platforms, like, Facebook, Instagram, and Twitter offer a call to action, button feature that can be integrated with every post and also can be placed in the page description.
This not only makes the post look attractive but also make your customer take some action over your post and not end up just scrolling or writing. It motivates the audience to participate in the conversation or raise a query if needed.
A good call to action button, such as ‘buy now’ would also make your customer to click and re-direct to the buying page rather than to make the purchase decision later by searching it manually.
- Facebook Store
Facebook with its updated algorithm and features is one of the most viable choices for e-commerce marketing. A good E-commerce software offers integration of Facebook Business for E-commerce and the website. With proper promotion, the e-commerce platform of Facebook Business Page can be used to increase the sales and traffic over the website and generate potential customers.
The crosslinking of the website and Facebook Page could also help customers visit the website and explore for more available options. Hence the Facebook page can be used to promote the products or the website as a whole so as not to miss out on the great potential customers.
- Reduce the steps to Checkout
Who doesn’t want a smooth process with a user-friendly interface?
The simpler and easier the checkout process, the more likely for the customer to complete the purchase. With the upgrades like the quick view and express checkout, the hustle of scrolling through products and switching to tabs has been decreased and more efficient decisions are now made by the customer. The express checkout cut down the re-entering of the payment details time n again and only requires secure login once to access the payment option. This help customer move to the final check out in just a few steps and complete the purchase.
- A wide variety of Payment Options
Business certainly doesn’t want to lose the customer because of the lack of the available payment options!
Offering a number of payment options would help make the checkout options easier for your customer. One of the most authentic and preferred options is the integration of Paypal with your website. It offers multiple payment options in-built and helps in the smooth transaction.
- Get more E-mail Subscribers
Email marketing is another niche that is yet to be explored to its fullest and still generating many potential leads for businesses. With the social media algorithm getting update frequently, the user most probably tends to miss on the company update. However, with an effective E-mail campaign, the customer can be reached directly through its inbox and customized E-mails can also be sent to make the campaign look more personalized.
Promoting through newsletter, blog and online flyers is one way to reach the customer. Also, it gives space to convey a detailed message and make it personalized as per the customer and his interest areas.
- Ask for Customer Reviews
With many players already existing in the market, the customer tends to make a decision based on the word of mouth. But how to reach the mass?
A customer review is what answers the question above. For customers relying on word of mouth, can be attracted through effective displays of customer reviews over the website and social media platforms.
Customer review can be asked from the customers who have availed the services and can be used as a promotional tactic for the potential customers. These reviews can be posted in the form of testimonial at the website.
Besides the above-listed factors, the key to the success of the E-commerce industry is to stay updated with the upcoming trends, technology and potential avenues for profit. The better the customer needs are fulfilled, the better will be the success of the business.
Author details:
Author bio: I am Parth Mavani and I’m nurturing my future at SoftwareSuggest.com as Software Analyst. I am a Passionate learner, Critical Thinker, Football fan and travel freak. I love to roam at endless roads and enjoy every moment.
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