Top 6 Video Marketing Strategies for 2021

In 2021, video marketing is to tough to run.

81% of organizations use video as a marketing tool, online videos will make 85% of all internet traffic in the US by 2021, and 90% of customers claim videos help them make purchase decisions.

It’s no big surprise companies plan to keep utilizing video marketing. But what makes your content any different from a great many different videos craving for the attention of internet users?

Staying aware of trends is an actionable way to grab your audience’s attention and hold it. If you want to bounce the firearm and meat your video marketing strategy up for 2021, you have to adapt current trends customers will love.

To make the most out of video-based content, pay attention to top 6 video marketing trends that will take 2021 by tempest:

1. Authenticity is a Key

If you can’t afford to create video ads, don’t be disturbed. Although average spending plans for a solitary commercial range from $450,000 to more than $1 million, there’s no compelling reason to spend heaps of cash to attract your audience attention. You can take a glance at easy-to-utilize arrangements like Moovly that will assist you with making professional-looking videos right away and with barely any costs involved.

In 2021, customers crave authenticity like never before, according to Forbes. To create certified videos, it’s sufficient to take out your phone and go live on social media or take your users in the background. Also, individuals invest more than 3x more energy watching a Facebook Live video than a video that’s never again live.

In any case, not persuaded? Two main reasons to stay authentic:

Gain customer trust and loyalty.

Save time on video creation.

2. Storytelling Hooks the Audience

To get results with your video marketing, you have to realize how to snare the audience, and storytelling is an absolute necessity nowadays.

You have to recounting to your brand story well, you get a chance to increase the value of a product or service by more than multiple times. Not exclusively will storytelling snare your customers, but it will also humanize your brand.

There’s nobody to measure fits-all technique to create stories that cause a buzz around your brand. However, being creative is a demonstrated way to test and discover what functions admirably for your brand. For example, McDonald’s knows the art of stories that sell, so its videos bring thousands of perspectives inside a brief timeframe.

3. Fleeting Video Content

Glancing back at 2013, when Snapchat launched short Stories, nobody could have anticipated the ascent of purported ephemeral content that lasts for 24 hours as it were.

In the course of the last five years, the situation has significantly changed: presently, it’s even conceivable to increase sales with ephemeral video content. Why trouble? Instagram stories have increased the time spent on the platform from 15 to 32 minutes a day, and 82% of brand audiences incline toward live video from a brand to social posts.

Regardless of what type of fleeting video content you pick, whether Instagram Stories or LiveStream, it’s a great way to utilize the fear of passing up a great opportunity (FOMO) to attract more watchers in brief timeframe.

4. Educational and How-to Product Videos

An ongoing Unbounce report says that utilizing a video on landing pages can increase change by 80%, so 60% of organizations get on board with the bandwagon to get these outcomes.

However, uploading a video isn’t sufficient: you have to understand what kind of video you should post on a landing page to cause a buzz.

Since a great many people know nothing about your product, you have to give them a reason to pick you. It’s harsh but glaring: individuals couldn’t care less about your product until it can take care of their issues. To grab the audience’s attention, you have to assemble a requirement for your product, and utilizing how-to videos is a demonstrated way to indicate what potential customers can get with your assistance.

Also, WordStream has referenced that 33% of online activity is spent watching videos, so educational and how-to product videos can engage visitors and manufacture loyalty toward your company. Although dealing with video creation can be daunting, you can always depend on Moovly to create remarkable marketing videos.

5. The Rise of Vertical Video and IGTV

According to eMarketer, 78.4% of digital video watchers use smartphones to watch videos. Nowadays, there are 270 million cell phone users in the United States and 94% of the time we hold our phones vertically, so the vertical video is on its ascent. For brands, it means the demand for vertical video to address customers’ issues.

Since Instagram realizes organizations want to satisfy their customers’ needs, it’s no big surprise IGTV, a long-structure in-app video center point was launched. With IGTV, brands can upload videos that last as long as an hour, so there’s no compelling reason to utilize the two channels, Instagram and Youtube, to achieve marketing goals.

While small organizations don’t hasten to utilize this feature, enormous docs like MAC Cosmetics plunge into IGTV to engage users and construct brand awareness.

6. Collaboration with Influencers

An influencer marketing overview by Collective Bias has revealed that the companion recommendations affect 70% of millennial shoppers with regards to making purchase decisions. Furthermore, 75% of customers trust assessments they find on Social Media marketing Services. When you collaborate with influencers, you take out two targets with one shot: give your customer a reason to believe your brand and enter an already-established network of the featured sentiment leader.

Here’s an example from Ninja Coffee in partnership with Sofia Vergara. Regardless of whether you like Vergara or not, featuring the big name demonstrates that the company’s income is sufficient to afford to collaborate with enormous stars, so it assembles trust and loyalty toward the brand.

About The Author

Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Digital Marketing Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.