Digital Signage content ideas and Tips

Digital signages are amazing technology tool whose mere presence can heighten the quality of content displayed on it. These attractive displays catch the audience’s attention in a flicker of seconds with its vibrancy and content layout.

To make the best use of digital signages at any event, as a DOOH tool or simply as a marketing tool, what’s utterly important to seek audience’s engagement and interaction is the content that goes over it. Content can make or break your brand’s image when displayed over digital signages. Are you finding creative and out of the box digital signage content ideas to display over your digital signages? Stop thinking too hard! Here are some extremely mind-blowing digital signages content ideas and tips to boost your business.

1. Display promotions and campaigns

Digital signages are modern-day billboards and hoardings that present content with more vibrancy. Digital signages are best for running any in store advertising, inform your customers about the latest deals, discounts and offers through impressive graphics or for running campaigns. Unfold its untapped potential by making use of moving images, to display offer

guidelines, winners and the rewards. If you are running a social media campaign, display the social media profiles of winners and such.

Think of other such creative ways to make the most of digital signages and imbibe that excitement among your audience to make them well engaged with your brand.

2. Embed social walls

Embedding social walls over digital signage is the most effective and easiest method of using digital signages conveniently. A social wall is used for displaying social media feed curated from various social media platforms with the help of hashtags, handles, usernames, tags and mentions. Running a hashtag campaign and embedding such user-generated content in a form of social walls over digital signages is a great idea to boost your brand’s reliability and authenticity.

The best part about creating social walls is that you don’t have to be an expert to do that. Some amazing social media aggregator tools do all the aggregation of relevant social media feed within

minutes and guide you further. Social walls over digital signages are the best DIY task that shows real-time social media feed in attractive visuals you can opt for.

Some of the social media aggregator tools are also known for filtering and moderating the inappropriate fake content that can tarnish your reputation and displays only the most relevant social media feed on social walls.

3. Display motivational quotes

If you run a gym, is an educational institution or is an employer of a place where everyday motivation is needed, using digital signages for spreading positivity is a phenomenal idea. Motivational quotes have the power to boost one’s energy in the gym, build self-rapport of employees working in offices and makes students in educational institutions to study harder to reach their ultimate goal.

However, these should be displayed with the right timing and schedule to not lose their essence. Also, with social media feed full of these quotes, make sure you choose the best and rare ones for getting them displayed on digital signages.

4. Display menu cards

What’s the first thing any customer like to see even before they enter a restaurant or hotel is the menu card. When they have a particular thing in their mind to eat, they need to make sure the preferred restaurant has that. Isn’t it? To make the menu card easily accessible, displaying menu card over digital signages with the exact images of how the food being served is the type of welcome your customer wants.

Eye-catching and easily viewed even from the distance, menu cards displayed over digital signages are just bliss for your customers!

5. Display appointments, calendars and schedules

Digital signage can also be used to provide the customers, employees and work teams with the needed information they find it hard to seek. This will save time and enhance your sales and productivity. For this reason, digital signages can be used in hospitals to display appointments of the doctors, display patient information etc and in offices for displaying calendars and schedules. This will keep the employees aware of the track of time and progress and will be able to perform better.

Digital signage can work as digital bulletin boards or as notice boards to give information to your audience without their making an effort to gain it. This saves a lot of time for all the parties involved in the business. When your customers can receive information, they need without having to stand in queues, they very well appreciate it. Thus, use digital signages to provide ease of information to make your customers as well as employees happy.

6. Display directory

How about a digital directory that can help your way in and out of a new place? Digital signage can be used to display directories too. If you have a hotel, office, real estate dealer, travel agent or such, displaying directories can help a great deal to your customers and will be pleased by your efforts in return.

So, these were some of the digital signage content ideas and tips that can help you out in keeping your audience at ease and be able to connect to them all the more better. Wait no more and get one for your business space to make it look inviting.

BIO

I am Misty Knight and I’m a digital marketer and content writer. I’m content enthusiast and loves to read and write about technology, digital marketing trends and innovation.