In the digital era of smart marketing mobile push notification is something most digital marketers are using today. When you are downloading an app on your smart phone, you are automatically giving permission to receive push notifications on your phone. The apps will at regular intervals send you updates, promotional messages, offers and other stuffs to keep you engaged. This is a re-targeting practice that most mobile app marketers are doing.
On average, push notification reaction rate on mobile phones is almost 8%. Different industries are taking to push notification to reach their target market. Definitely it depends a lot on the operating system in your mobile and the data varies vastly based on that. However, the popularity doesn’t.
A study has proved that if you use push notification you can:
- Increase your open rates by 26%
- Retain your mobile app users by 92%
- Enhance interaction rates by 60%
Different industries have different open rates with mobile push notifications. That means you need to use the push notifications as per your industry segment and your business requirements. Since this is a new kid in the block, there is no benchmark created yet. So you need to launch and track your own campaigns and create your own metrics. However, we are sharing few data on the open rates of push notification among different industries for your knowledge:
Today marketers are using push notification to reach and tap the maximum number of audience.
This marketing medium is helping them market and promote their products or services and in-turn get the real-time response from subscribers and prospects on the go. This is extremely important to boost up sales and enhance business ROI. Mobile push notifications are now known to drive business ahead and improve brand reputation as well.
Given below are few pointers you can use to drive your business ahead with mobile push notifications:
Be relevant
Sending irrelevant notifications to your subscribers and prospects will definitely send them off. You simply cannot afford to do that. Subscribers today do not think twice before hitting the spam tab. Therefore to ensure that your brand is spared from being tainted, you must send relevant messages to your subscribers.
Brilliant copy
Remember that you have only 100-120 characters to transfer your entire message. Therefore you need to be extremely crisp and compelling so that you can convey the message in the shortest means possible.
Timing and frequency
Imagine your subscriber is busy in an official meeting on a weekday morning and suddenly you send them a promotional offer through push notification. Chances are, he will ignore the message and your scope of targeting him is gone in a second. Therefore, timing is crucial. Send promotional offers, limited period offers and discount offers when he will be at his leisure. And send vital software or app updates throughout the day. However, you cannot send a discount offer at 2AM in the morning as well. Plan and strategize the timings as per the notification.
Also, using your own permutations and combination, come up with the frequency at which you will send your notifications. Remember, you need to trigger positive action and not irritate your subscribers.
Add value
Your notifications should add value to your customers and not create confusion or irritation. Your message should be such that even when you send the next notification, your subscribers should take time out to read your short message and act accordingly. Therefore, leave out insignificant things when you are sending the notification. If you study the app usage of your subscribers you can easily understand them better. Collate all data to plan your campaigns accordingly.
Be pictorial
Smart phones can help you do wonder when it comes to marketing these days. Even if you keep your copy minimal, you can use pictures and graphics that speaks a 1000 words. An image can take the notification to an entirely different level. For example, if you are promoting the summer holidays in Swiss Alps, add breathtaking picture of the vast scene mountains along with the one-liner. It will definitely trigger positive reaction from your subscriber that you are looking for.
Opt-in notifications
You should always provide your subscriber with choices. Therefore, include in the app download section a message stating that the moment the subscriber downloads the app, he or she will automatically agree to receive notifications from your end.
Engage your customers and prospects
If you belong to the travel or ecommerce industry you will know the importance of keeping your prospects and customers engaged and retaining them. Your campaigns should ensure they come back to you repeatedly. Therefore, through push notifications you can easily target, engage, re-engage and retarget your customers and prospects. A simple message of one-line has the power to retain your subscribers and keep them engaged.
For example, your customer will be delighted to receive a whopping 30% on his next hotel booking through the app. He just needs to use the coupon code that you will provide them through the notification. Or, your subscriber will be happy to receive a notification stating his ordered shipment is arriving a day earlier than expected.
Final thoughts
Don’t go overboard. Sometimes marketers become greedy and pushy with their notification. By push we mean a gentle ‘nudge’ that you give your prospects and subscribers form time to time. If they keep seeing your notifications all the time on their apps, chances are they might simply uninstall the app or use as less as possible. You cannot let that happen. Therefore, know where to draw the line and ensure you are keeping your subscribers actively engaged with your mobile push notifications.
·Media = 50%
·Sports = 48%
·Retail = 46%
·Gambling = 46%
·Entertainment = 45%
·Games = 35%
Author Bio:-
Marry Ann is a branding consultant for PushMaze, a service that lets you send trackable push notifications for users. She mainly passionate about building brands in all aspect of online marketing.
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