Selling your products online is not enough for building a trustworthy relationship with your customers. However, building a relationship is the way you broaden your sales and involve new people making them your potential clients. For this, the DTC business model will be the best tactic for you. First, let us understand what it will give you.
Direct access will leave a positive impact on your business. This type of brand is customer-centric, as due to the direct transaction in a customer-buyer relationship, you not only drive sales but also fulfil the expectations of your clients. With the absence of the third party retailers or other intermediaries gives you a well understanding of your customers’ needs and demands. Through DTC brands, you get a chance to have control over your brand. You can suggest the relevant content directly to those, who are trying to find them in search engines.
However, like other marketing approaches, DTC is not an exception and it needs some strategies for your business growth. For the companies, that tend to market, sell as well as ship their products without the third party, SEO as well plays a great role. Here a comprehensive eCommerce SEO audit will help in the process of building successful and effective SEO strategies. As your DTC brand needs more traffic, one of the effective ways to gain them is increasing business awareness. So, if you want people to have easy access to your DTC brand and have a higher rank in search engines you will need to follow some eCommerce SEO practices.
Discovering Your Customers’ Needs
Finding out what your customer wants is just the first step. In order to boost sales, you will need to find what best cover their needs. Before choosing a product, the potential client passes different stages and then comes to a final decision. This, however, helps DTC brands for the development of their businesses. Here it is important to have well-cultivated SEO strategies, which will discover what is best of them. As you directly face your customers’ queries, you will need to take into consideration several points, which are:
- Who are your buyers;
- What they need;
- What they consider important when buying.
To discover all this you will need to have thorough keyword research. If you find it difficult, eCommerce SEO services will surely help to discover and analyse, which, in turn, will bring your business long-lasting success.
Discovering Consumer Profile
Consumer Profile will give you the whole information about the brand-customer relationship. By identifying their preferences, lifestyle, age, gender, etc., you will easily find your targeted audience and have a chance to increase your profits. It will help you to identify and make contact with your potential buyers. After this, you can attract their interest through SEO content, which will include targeted keywords. As it is the first image of your DTC brand, you need to have informative and readable content, in order to have a higher rank in search engines.
Creating an SEO-friendly website
Having a website is necessary, as it gives the whole image of your eCommerce business. It gives a deeper understanding of your DTC brand, in a word; it is the face of it. However, in order to have better success, your website should be SEO friendly. With the help of its certain characteristics, they have higher rankings in search engines. Through this, you get a chance to have much more organic traffic. There are as well some important points you should not ignore when creating a website:
- Creating a website that is easy to navigate on mobile: many people nowadays use mobile phones for different purposes. If your website works slower, they will try to search what they want to your competitors.
- Putting links to social media accounts: Social media is a platform, where one can have millions of followers. Therefore, it is also a strong tool, through which your DTC brand can become very famous. There are some social media marketing tactics, which you can use to boost your sales.
- Leaving contact information: As you are direct to consumer brand, you need to be available, as people know how to contact you.
Creating Backlinks
Regardless of the type of your business, backlinks bring a higher rank if you use the proper tactics of it. When you use high-quality backlinks, you can be sure that people will soon recognize your DTC brand and will make contact with you. These are great ranking signals for search engines. However, if you do not use proper tactics, and fail, it will have the opposite impact on your brand. Here every detail is important: from source to the frequency of posting it, from content to link diversity (you should be attentive to all the details, and follow all the tactics; otherwise, Google will think your website as spam). It is important to be attentive to this, as it can do much for your brand awareness. Following all this, as well as adding your personal approaches will surely build a strong customer-brand relationship. The better your brands’ reputation is, the higher your brand ranking will be.
Online Reviews
Another important factor that affects your eCommerce business is customer’s reviews. It is as well one of the best practices for your brand. There are several facts, which prove that online reviews affect SEO. How? Let us discuss.
Sometimes people do not mention reviews as one of the best SEO strategies; however, they play a great role in people’s decision. Most people really pay attention to other’s opinions when buying a product or a service. Some will not give proper attention to them, but it really plays a great role in organic visibility. Any type of positive review, (including qualified backlinks, as we have mentioned) has an impact on SEO. Search engines see it as a good source of information as well it is signal for Google that your website is worth mentioning. Positive reviews not only show that you lead a trustworthy business but as well as a strong DTC tactic. When it comes to making a choice between two famous brands, we choose the one, which has more positive trust reviews. Therefore, asking your potential clients to leave a review will as well be a way to “show yourself in the public eye”.
Hence, it is important to mention that day-by-day DTC brands are growing and playing a great role in the online marketplace. They cut costs and effectively involve new customers. They build powerful brands. Among them, we can bring an example of Bonobos, Everlane, Glossier, and many others. However, some of them nowadays have both online and brick-and-mortar stores as well. It opens a broad market including a number of lifestyle categories. It is the best way for your consumers to save time and efforts. That is the reason that a number of famous companies choose this sales model, as they not only have a chance to sell their products directly but also, later on, better understand what their customers need. Through this, they can double their sales and improve their products and services.
Author
Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one come across on a daily bases doing her best and above to help everyone around.
