For any company, it is essential to connect with its targeted audience. This is important to create brand recognition. To do this, companies rely on various strategies. For a marketing expert or a best brand design company, it is important to connect with the right people at the right time and at a competitive price. Here we will discuss with you few such strategies that will help your company to engage more effectively with your targeted audience.
1). Identify your targeted audience: Even before you start devising ways to connect with people who will buy your product, it is important to identify your target audience. This is one of the most essential parts of any marketing strategy, as the success or failure of the subsequent steps will depend heavily on how successfully you have managed to identify your target audience. As a marketing expert,you should know who your customers are and how you should put forth your message across to them.
Marketing campaigns are mounted to ensure that the message that you want to convey is transmitted without any distortion and you can directly speak to your audience. Once you have identified your audience, the next step will be to learn more about them. You should be thoroughly aware of their needs, their pain points, their preference and income level. You should also be clear about what are those needs that your product successfully fulfils. This will allow you to identify them online and also craft your message in such a way that it reaches them in an unambiguous manner.
2). Try to figure out those criteria that will allow you to reach your targeted audience: There is no single way to determine your targeted audience. There are a large number of criteria and you have to choose those that can filter a large number of data and provide you with information about those people that you most wish to reach. You have to realise that your audience is unique for your brand and it is upto you to identify the pathways that will be able to connect their needs with your product or services.
To identify your audience, you can use the demographics more effectively. These may include the age, gender, geographical region and their income bracket (if it is available) and then filters out those who are not relevant to your product or services.
You can make use of earlier research to find out about your targeted audience on different social media platforms. If you are looking to target women, then you can focus on Pinterest and Instagram. If you are looking for a millennium, then you will find a high concentration of them flocking the Instagram. For older people, Facebook will be the right choice. One thing to understand here is that none of these social channels is exclusive for any particular gender or age group but it is most likely that the people you are looking for like to hang out on different social media due to their unique setup that suits their tastes.
Filtering out people who are not interested in your product will allow you to focus more on those people who are most likely to take a positive action when you put your message regarding your product or services across to them.
3). Identify your major competitors who are also serving that niche market: If you are new to the market, then it is important to checkout who are the major competitors in that market that you wish to serve. There is absolutely nothing wrong with checking out their marketing strategies and their products. Look closely at their messaging part and the offer they are providing to their customers.
When you are looking at the competition then you have to be careful in figuring out who they are? If you want to sell discounted low-priced products, then it will do you no good to compare the offering of a premium product company and vice versa. If you are offering your consumer some special product or services then try to factor it when looking for your competition.
When you try to craft your message, make sure that you are offering something which is different from your competitors. It is not necessary that there should be a huge difference in your product from that of your competitors but a single unique feature will do. It is necessary to create an identity of your own in the market.
4). Select the best possible channel to communicate with your targeted audience: After finding out about your targeted audience and major competitors and crafting an attractive message, the next part will be to look for a suitable channel to connect to your audiences. There is no single channel that will allow all the companies to reach their audiences in an effective manner. Depending on the demographics of the targeted audiences and their geographical locations, you have to choose a particular channel of communication. If you are interested in serving a local market, then mounting an expensive nationwide or statewide campaign will be expensive and will not give you the desired results. Similarly, if your targeted audiences are spread all over the country then you should not focus so intensively on local markets.
Depending on the market, you can use magazines, flyers, newspapers, TV, social media and others to communicate directly with your audiences.
When you are communicating with your audiences, never forget to use humour, compassion and empathy to reach out to your audience on an emotional level and engage with them personally.
5). Evaluate your marketing campaign: Marketing is a dynamic field and it changes all the time. Even if you have taken great care to find the right audience and communicate with them there might be some hitch which will prevent you from getting the desired results. That is why it is important to continuously check your marketing campaign to see whether it is giving you the desired results or not. If it is not going as per the plan, then you should make the necessary changes so that your marketing strategy succeeds and you get the desired results.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Brand Identity Design, Lifestyle Design, Branding Firm, Exhibition design etc..
