Artificial Intelligence and Machine Learning are the two topics that are already revolutionizing the technological landscape. From image recognition to digital assistant, everything that was one a part of some science fiction story is today a reality that has been transforming a number of businesses.
But, what does it mean for the marketers?
Let’s find out.
Here are the four ways Artificial Intelligence impacts and betters business marketing efforts –
- Personalizing User Experience
The future and success of all marketing efforts lie in personalization of user experience. By incorporating AI mechanism in your website, you will no longer have to take a deep dive into your Google Analytics page to help make sense of what your audience is looking for and what do they need next.
With the help of Artificial Intelligence, you will be create campaigns that are customized for each and every website visitor based on the collected data like buying behavior, interests, and customer searches.
If yours is an ecommerce website, you can introduce the combination of AI and Augmented Reality to not just show the visitors what they want but also let them experience it before they make the purchase.
- Making Decision Taking Process Predictive
Every internet session that the digital age user is a part of, is followed by a sea of data that he leaves as trail. Using this data, businesses would not just give them information of what they need to buy next, but would also plan and show campaigns that the users actually want to see, in the mesh of unnecessary advertisements that they see everyday.
One other benefit of AI’s predictivity feature is that it reduces business’s time that goes into customer research and saves up on the decision making time, all the while closing in on the sales funnel. When businesses start giving out information that is specific to the stage the buyer is at, the chances of making them cross the stages from being a user who doesn’t even know that he needs a product to one where he becomes a loyal customer, the funnels get addressed much sooner.
- Taking Power of Image Recognition to Next Level
Earlier, Image Recognition was only confined to spotting objects in an image, but now the market has grown exponentially. With the help of AI, app development companies are helping businesses get a detailed description of the image, helping them understand their audience better.
The login process of a number of businesses would change drastically with the introduction of AI face recognition feature.
In a recent report KPCB found that over 3.25 billion photos are shared everyday. This enormous amount can be leveraged by the AI technology to identify the consumer behaviour, buying & consumption pattern, and needs, which can then be compared to large image libraries to draw conclusions. For example, a chocolate manufacturer can find their brand in the massive collection of photos shared in the social media and make sense of their buyer demographics like their gender, age group, and even the geographical potential. Using AI powered Image Recognition mechanism, they will be able to find out where the chocolate is consumed most – theatre, home, park, or school. It will help in aligning the marketing plans in a way that would get them maximum Return on Investment.
- Smarter Customer Engagement
By bringing the power of AI into chatbots and emails, businesses would be able to emboss personalization into customer engagement campaigns.
Users are more likely to interact with bots that tell them exactly what they need to buy next and emails that give them the exact nudge that they need to buy a product.
Businesses can also design promotion and discount campaigns that are personalized at individual users level. By giving one user ABC percent of discount and another cashback, all on the basis of their preference gauged by their shopping history, businesses would be able to close the purchase cycle much sooner.
So, here were the four ways that validate the impact that artificial intelligence would have on businesses marketing efforts. While the list is still quite limited, the ROI of incorporating AI in marketing won’t be.
It’s time to introduce AI in your marketing plan and save on the time and money that you spend on gathering insights into your customer.
Author Bio:- Being in the writing business for several years now, Tripti Rai is presently focussing on unfolding the elements that make mobile devices interesting. Currently associated with Appinventiv as a Content Manager, she is keeping herself well read with how lives are/ about to change in the wake of world entering the Mobile Era and how to prepare the world for the race. When not writing, you can find her slurping chocolate shake in a stray dog’s company.
