When we build a company, the main objective is to generate profits. For that, it is necessary to create strategies that lead to achieving more significant benefits. Each generation of the tech world has always emphasized the use of various technological tools and techniques.
New Technologies At Your Fingertips
Given the growth of ICTs, the use of additional technological tools is essential. According to research, ICTs play a vital role by combining science and technology and allowing greater access to information and storage power. Likewise, the countries that have worked to strengthen new technologies have achieved positive results, increasing employment and specialized skills. Now, leaving this essential preamble, continue reading to clarify the current needs and challenges.
On average, between 70% and 80% of the businesses that emerge to life do not reach their maturity period and fail to meet the proposed goals. There is not enough utility due to a lack of persistence and ignoring progress towards the future. New strategies, like the ones listed below, play the most critical roles in progressing sales.
Marketing Automation
With this strategy, it is possible to send several personalized emails to the clients from your databases. The best thing is that we can track the result. The results monitoring will improve the marketing team’s strategies, selecting the most suitable methods to achieve the sale.
With marketing automation, it is possible to develop complex digital marketing projects that would traditionally prevent easy development and launch. Additionally, the company can monitor and control the actions implemented and, at the same time, strictly observe the impact.
Customer Relationship Management
This tool is one of the most notable since it collects all customer data in an agile and simple way. It is an indispensable tech solution for managing sales. These tools improve communication as a part of your growth strategy when you are expanding your business. It allows you to access information from databases to control business processes and commercial management.
Web analytics
If you know the importance of analyzing the results, you will already have it with this tool. Web Analytics uses analytics to identify and determine what is essential to your company. We can implement campaigns that boost sales and get more benefits. The Internet evolves rapidly, and the changes force us to adapt. Your company should have this tool because it is the natural evolution of online marketing.
Chatbots
A chatbot is a tool that draws a lot of attention to this list. Although we are used to talking with software with artificial intelligence such as Siri on the iPhone, few companies use the chatbot. However, this tool that recognizes and interprets a message’s text and even the writer’s mood has generated significant savings in the customer service process. A chatbot can answer queries immediately, generating responses that a human advisor takes longer to respond.
Social Networks
Although social networks began as tools that sought to unite people, their conversion over time is also evident. It has led them to occupy a notable place in business. Now, social networks have become the most widely used technological tools. From the salesperson who takes their first steps to large companies, everyone uses them to promote their products.
Social networks are beneficial for technology businesses, so it is not surprising that new possibilities show up all the time. It allows their expansion so that more people and companies have access to their qualities. With the creation of applications aimed at SMEs, constant interaction with customers offers a simple, predictable, and free solution.
Linkedin is already the most used network to establish business networking. We can increase our network of contacts, know job updates, understand profiles, gain experiences, share interests, and offer valuable content. It is a direct means of communication with potential and previous clients. This tool also has a collection version with higher benefits called Linkedin Sales.
SMarketing
According to Hubspot, SMarketing is an integration process between the sales and marketing team. All of this focused on generating new quality leads and working on the same objectives. It optimizes resources and minimizes conflicts between both departments. The main aim of the companies is to focus efforts on closing more deals.
Today, it is essential that the Marketing and Sales areas have an integrated strategy through collaboration, communication, and members’ motivation. It helps achieve the same goals, and the company focuses its efforts on closing more deals.
Evolution Of Roles
The evolution of a sales or account executive is already a reality. The BDM (Business Developer Manager) is one of the most influential figures in technology companies. His role is to build long-term relationships with key clients, identify new business opportunities, negotiate and close deals. The key to this role is to seek your client’s satisfaction by knowing and predicting your clients’ needs. The manager acts as a consultant or trusted advisor. Companies hire BDMs as they are experts in technology and some branches of business processes. These experts can increase their credibility and status in the sector by writing articles and branding.
In large companies in the IT sector, we can see that their CEOs, CIOs, and CFOs have become influencers in the industry. Writing articles or sharing content from others adds credibility as professionals and an icon to follow, which improves market positioning. Some technology influencers on LinkedIn include Bill Gates, Bill Mc Dermot from SAP, and Mark V. Hurd from Oracle.
Conclusion
In a time of greater competitiveness in all sectors globally, it is necessary to have the most innovative solution or product with business value. The technology, information, and communications industry have had to evolve its processes to improve effectiveness and increase sales.
Abdullah Rasheed is a Senior SEO strategist for a white-label link building service provider LinkBuildingHQ. He specializes in SEO and SEM techniques. He is passionate about business, marketing & technology and loves to analyze that industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow him on twitter @Abdullah_LBHQ for more updates.
Image Source: Pixabay
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