Running a business back in the day was tough but with the advent of the internet and advanced computer technology, becoming an entrepreneur is easy. Although, it would be a blatant lie if one says that managing an online business doesn’t have its own set of hurdles!
To make sure your online business is making profits, it is best to make certain tactics and integrate the same into your marketing strategy. Make sure the tactics you have implemented are driving online sales for your company. The following section will shed some light on some of the tried and tested methods for getting more online sales:
Using Smart Email Marketing
Carefully constructed promotional emails are one of the best ways one can drive the online sales of their e-Commerce platform. Ask any entrepreneur who is associated with running an online business; they will readily accept that email marketing is the most effective marketing tool when one is willing to increase their online sales.
When done right, statistics have shown that email marketing can increase online sales for an e-commerce business by 23%. It is undoubtedly one of the most effective marketing vehicles available at one’s disposal. Making the most out of the opportunity is the way of the wise!
Write Clear Headlines
It should be kept in mind that most of the traffic for an e-commerce company comes from mobile users. It is the primary reason one should make sure that the headlines are short, clear and persuasive. Keeping the headline short is an absolute necessity since one doesn’t have the luxury of a PC’s wide display. The marketing message should be short enough to fit in the small screen of a Smartphone.
Design a Mobile-friendly Website
Latest statistical data shows that around 8% of the global online traffic comes from mobile devices! It is a great news for e-Commerce platforms given they have gone the extra mile to make their websites mobile friendly.
An online store should make sure that the UI and UX of their website are optimized for viewing on mobile devices. It should have a mobile-friendly theme so that navigation is smooth and clutter-free. It is best to go for Magento Enterprise Development platform when one is planning to revamp their e-store or is coming up with a new subsidiary under their brand.
Feature live chat
Statistics show that an online store that sports a live chat feature on their site is likely to see more than a 51% increase in online sales. It is due to the millennial customer prefers getting their queries addressed via chat instead of a call. Live chat is a popular, real-time communication tool that can enhance the UX of an e-store by many folds!
The above-mentioned pointers are the mere tip of the proverbial iceberg! There are several other marketing tactics that can drive online sales for an e-commerce platform. It is best to start by implementing the mentioned tactics in your e-store today and continue from there for best results.
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