When it comes to encouraging repeat business, one of the best ways of achieving this feat is to make your customers feel like they are special. There are several different strategies that you can put into practice to achieve this particular goal. The following blog post is going to outline some of them that you can try out yourself.
Thank Customers and Show Appreciation for Purchases
When your customer makes a purchase from you, it is a good idea to send them out a thank you card or similar gesture of appreciation. For larger purchases, you may even want to give them their own special gift, such as branded merchandise. Check out anthembranding.com for a few potential options. A gesture such as this one may be enough to get a repeat purchase from your customers, which is obviously the goal that you are aiming for.
Mark Special Occasions
The most common and obvious special occasion to mark is a birthday, and sending out a card is a great way of letting your customers know that you appreciate them. If you run a business with a limited number of clients, you could even handwrite the card yourself for an extra personalized touch. Birthdays also present you the opportunity to offer a gift. For example, you could give a discount code on a future purchase, which also has a benefit to yourself as well.
Show an Interest in Their Lives
If you run a customer-facing business such as a hospitality venue, it should be easier to show an interest in your customers’ lives. Simply asking how their day is going can lead to a conversation about their home and personal life. If you remember this information for next time, the customer will immediately feel like you are showing an active interest in what is going on for them. Even if you run a business in which you only speak to customers over the phone or via video chat, you can still communicate with them on a personal level. Often, this helps to bridge the gap and may result in further business and higher sales as a result.
Create a Loyalty Scheme
Loyalty schemes are a useful way of making customers feel special – particularly now that they have become digitized. If you have a loyalty card that is stored on an app, this can help you better record customer purchases. As a result, you are better informed on which purchases your customer makes on a regular basis. Send them out offers and discount codes that are specifically related to these purchases. This is another action that can help to make customers feel like they are special.
Encouraging repeat business by showing customers that you care about them is an activity that businesses have been engaging in for decades. While modern technology has thrown up one or two barriers between customer and business, you can still turn it to your advantage and ensure that each and every customer feels special.
Image Source: Unsplash
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