For most of the business owners out there, IG has become nothing more than a mystery, which is to be solved as soon as possible. It is true that unless you are a celebrity, it becomes hard to gain popularity on Instagram. Even though, this statement is true to some extent, but not everyone is trying to look famous on IG. Some of you might just want to be in this sector because you want to build solid presence on platform for engaging and connect with target audience. It is also a major part of the email marketing strategies too. So, don’t waste time and get guidance on using IG to do just that, and work your way through email marketing with ease.
Hash tags will be a major part of the email strategy well:
Other than working out for the image, the hash tags are proven to be major part of the post. While captions are designed to help you work your way out of the story right behind image, hash tags will further allow you to get some of the captions and images outside the current followers’ group over here for sure. Whenever users are trying hard to search for the relevant industry based hash tags, you can always want the posts to just show up. If the answer is no, there is always a good chance that the competitors’ posts will try to increase their value of influence and help grow their very own followers’ base. There are some strategies for you to follow for choosing the right hash tags to use:
- Using some of the popular hash tags will have best chance of just getting searched for. Some of the examples over here are #tbt, #love and more.
- If you are planning to use some of the less popular hash tags, then opt for the ones which are highly relevant in nature. This might help in driving some users to posts. But, the people who can actually find you will be the more targeted one over here.
- You are also asked to use hash tags quite commonly for attracting some new followers. Some of the most common examples over here are #follow4follow, #followme and even plain and simple #follow.
No matter whichever strategy you are planning to use over here, make sure to use at least one hash tag for the following post. Do not think about using way too many hash tags. Some researches might even suggest that engagement is always high on posts with 11+ hash tags. Some strategies are able to help you buy real instagram likes for your immediate use around here.
Work your way out to be part of the Instagram community:
Just like with all other social networking services, IG can always work best whenever it is used to form relationships with some of the other potential networks. This platform is not just designed for posting pictures in the little vacuum. It is also about participating in or forming the community around photos.
- There are so many ways in which you can actually build or even be a part of the community on IG. Using hash tags, as mentioned above, will help you to connect with some users whom you might not meet otherwise.
- Commenting and liking on any photos of people might get you more engagement with greater community. It can often help you to grow your very own followers as people might reciprocate.
- Participating in any of the IG campaigns will further work as a worthy cause, which might help you in contributing to a greater good.
- Even trying to share videos and images from any event will further help the followers feel like they are always on the action. It is also a real part and working deal of the community to cover.
Planning to know optimal posting based frequency:
You are about to come across a lot of conflicting advices regarding ways in which posts will often work to IG. At the end of it all, it is always up to you to decide on the right ones, which can work suitably best for you. After being said that, there are some great research materials from Union Metrics, which will provide you with a springboard on which you get the chance to test your efforts.
- As per the research made, working on after monitoring around 55 brands on IG, it has been found out that most brands will post on an average of around 1.5 times every day.
- On the other hand, they might found that posting more did not result in the decreased engagement. Their initial assumption about the high frequency posters was that more often a brand posts, the lowers will be their engagement rates on subsequent posts.
- Well, this result does not always seem to be true. It is hard to assign any relationship so far between the content amount that a brand posts each day and engagement rates that these posts receive. It is not at all anything negative to deal with.
- In layman’s words, do not be afraid to push envelope whenever it might come to your posting based frequency. You can start it off once every day and then try to increase the frequency rate.
- Whenever you hit a point where engagement might start to drop, scale will back up a little bit until you get to reach the optimal level.
Keep images in line with the value of your brand:
Some of the major brands on IG will pay careful attention on how the images can contribute to the identity of the brand. They might seem to have overarching theme to images. This theme is then related closely to overall image of the company.
You can follow the points with ease and things will turn out pretty well in your favor. The more you get to learn about the pros of these strategies, the better it is going to work for you.
