The modern market of marketing solutions offers a variety of technologies for brand promotion, introducing new products and attracting customers. The most popular advertising methods that do not require large financial expenditures are the distribution of branded promotional items and Internet marketing.
Therefore, promotional merchandise has long been not only a gift item or an eye-catching pleasant trifle in everyday life but a full-fledged tool, which is an effective and alternative way to promote the brand especially when you’re doing event marketing.
The information contained on the souvenir products should be original. It is easily remembered and the most important thing is that advertising information has a long duration of exposure, since a person can use a certain thing for quite a long time. By offering the products with the brand name and slogan to your customers, the company shows care for them. After all, a loyal customer is able to significantly increase the profitability rate, due to an increase in sales volumes.
In fact, the advertising business professionals are sure that the secret of a successful sales strategy lies in a competent combination of Internet opportunities and promotional gifts. But, what to choose? Here are the following powerful promotional items for brand promotion:
- SUNGLASSES
In order not to reinvent the wheel, you can take as a basis the classic frame shape. It remains popular at all times, fits all and with it, you will never regret anything. For the uniqueness of your promotional products, the frame can give your unique design. In addition to applying your logo, create a unique print on the surface of the frame like paint it in your corporate colours. You cannot ignore the lens. Their surface can also be used to apply your logo or any other print that will attract the attention of others.
- DISHES FOR OUTDOOR ACTIVITIES
Surely, many of you in the summer spend a lot of promotional activities in the fresh air. There are several products that have been in great demand in organizing street events for many years. Thermo containers for food or lunch boxes, Water bottles, and plastic cups with a lid are good promotional gifts for your current and future customers. These are still popular promotional souvenirs that will serve as an additional visualization of your event or action.
After such events, they will leave a good memory of your event. If you combine the innovative forms of these products with unique design, then you can be sure that you did not lose your customers. Moreover, the surface of such glass can be given any colour shade and apply your logo with minimal financial and time costs for production.
- WRITING MATERIALS
Custom spiral notebooks, diaries, pens have long become traditional promotional gifts for every occasion. Of course, they are useful and beautiful, but it is better to present them with sets. But you should know about your customers and clients’ original choice. On the other hand, you can even very solidly present a book in a foreign language if you are sure that the addressee owns it.
- POWER BANK
In these times, it is difficult to imagine a person without a smartphone, because everyone must always be in touch with relatives, colleagues, friends, partners. And it is very unpleasant to be in a situation when you urgently need to make a call, and you are on the road and your phone is discharged. An external battery with company’s symbols or logo as a gift is a great solution to this problem. From electronic devices, there are other numbers of good promo tech gadgets like phone case, pen drive, headphones etc.
- BACKPACKS
Bag with your brand is useful during active outdoor activities. You can put all the necessary personal items in it, like documents, telephone, money, etc. It is a very practical promotional souvenir. These items are constantly visible to everyone if you print the logo design and message on it. This will make your brand always noticeable.
- GIFTS WITH GOOD TASTE
A promotional product should be universal because everyone has different tastes and is sometimes impossible to guess. Various sweets and scented candles can be added to the set, which the staff may take home and remember you with gratitude more than once.
BOTTOM LINE
To improve your performance, it is important to carefully consider the choice of souvenirs. It should not be one-time and low-quality, because in this case, the potential client will be extremely disappointed. It is better to give preference to multi-functional things for long-term use, while the logo should be bright and create a certain visual focus on your body.
In order to achieve success, it is important to use the experience of colleagues and give preference only to effective methods that have proven their effectiveness and relevance. Souvenirs with the logo of the company, this is the right choice.
Author Bio: Christiana Jones is working as a blogger at Promosource Australia. It’s Australia’s based popular corporate gifts and promotional products company. She loves to write about creative gifts ideas related to Businesses, Lifestyles, Occasion and much more.
