E-commerce businesses and brands realize that their presence on Instagram is highly important since the social media platform now has more than 500 million daily active users. So, if you don’t already know why you should use Instagram for e-commerce, in this article, we’ll provide you with four incentives to start utilizing it. Let’s dive in!
Instagram user base increases
As previously mentioned, Instagram’s popularity continues to grow, and according to officials from the company, there are 800 million active users worldwide, and more than 500 million use the app on a daily basis. In terms of statistics, more than 80% of them live outside the US, 34% are millennials, and more than 38% of them are checking the platform multiple times a day. In other words, if you want to gain access to a diversified audience from all around the globe, then you must start using Instagram as soon as possible.
Making money directly from Instagram
One of the latest Instagram programs is called “shoppable posts,” a feature that allows businesses to add tags to the products in their photos. Links with product descriptions, prices, and a “shop now” icon will take the user straight to the online store. More than 72% of all Instagram users have purchased products directly through the huge social media platform, and with this latest feature, it’s easier for businesses to generate actual sales.
Partnerships with influencers
Aside from the regular page views, influencers represent another important feature on Instagram. Those influencers don’t necessarily have to be celebrities, but people who’ve managed to develop and grow a consistent audience with common tastes and hobbies in a particular niche (or multiple niches in some cases). An influencer can promote a business, brand, or specific product and take it to the mainstream.
Finding a dependable influencer is not the easiest task to perform. Still, it has the ability to take your sales to a whole different level since your store can reach potentially millions of people only with a few sponsored posts.
Engaging with customers
Whether it is to answer customer service questions or to let your potential customers know that you are a real person offering high-quality products, Instagram helps you engage with them directly on a daily basis. It’s crucial to stay in close contact with your audience, even when it comes to people that haven’t made yet any purchase from your store. The simple act of them following your page suggests an interest from their part, and at any point in the future, they could turn out to be actual customers. Caring about the people who follow you shows respect and commitment (it’s also a good way to reduce the number of clients disputes. You can also handle those disputes using third-party services such as Purchase Guard) since it requires a lot of time, energy and efforts.
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