Retargeting, or How to Reclaim Your E-Store’s First Impression

Your online store’s appearance and user experience are vital for success rates and revenue. Of course, the products and services are reasons why customers are visiting it, so the first premise is the product’s quality.

However, even if your brand is truly top-notch, about 98 percent of your online customers will eventually leave the cart before checking out and purchasing whatever you offer.

The digital era relies heavily on online shopping, and e-merchants everywhere depend on their website’s success. So, how do we fight against these gnarly statistics regarding first-time purchases?

Brands and companies everywhere needed a solution, so marketing and IT experts delivered. They started conveying the process of retargeting – a very successful, yet underused method of bringing customers back to the purchases they have not finished. It outperforms search, email and display ads every day, as 91 percent of marketers reported to IAB.

In the stunning infographic we provided below, we point out interesting statistics regarding this advertising technique. Let’s go through them.

• Some 12 percent of marketing experts lean towards retargeting for the purpose of raising brand awareness and customer loyalty.
• SEO-related branches manage to benefit greatly from employing this technique since it is based on traffic inspection and data collection.
• Instagram is among the top apps conducting retargeting, earning more than 10 billion dollars in 2019 just from this form of online advertising.
• Customers are most likely to leave online stores related to travel and airline tickets, finance, clothing, and retail.
• Roughly 46 percent of global marketers agree that retargeting is the most underestimated of all e-commerce tools.

The method is based on implementing ‘pixels’ and cookies in the customer’s browser before they leave empty-handed. During the next internet search, they receive an ad which includes previously considered product or service, that can take them back where they left off. Simple, yet very effective.

E-commerce has undoubtedly found the next big thing. There is a long way to go experimenting with retargeting, but it will for sure keep growing as marketers everywhere grasp its conveniences every day. If you are keen on learning more, keep reading.