SEO as a Branch on the Tree of Digital Marketing

Digital marketing is a tree with many branches.

While social media sites like Facebook, X, Instagram, YouTube, and TikTok all provide platforms for a brand to be exposed and followed. Longer form written content has the advantage of a longer digital shelf life and can help keep a business or brand in the media eye for a sustainable period of time.

You’ve just written an article and you think it might have some potential. But is it good enough to compete with the thousands of other articles on the same subject on Google?

Why not introduce search engine optimization (SEO) into the article to reach your target audience and direct them to your company or brand website?

SEO articles are written content, such as a blog post or article published on a website that enjoys a steady flow of traffic in Australia, articles usually inform, or educate the audience while providing exposure for a particular service or product.

While going it alone and churning out articles may seem a sensible and cost-effective strategy, it might be worth thinking again. An SEO service in Sydney or in other territories will remove much of the heavy lifting when launching a longtail SEO campaign. Most progressive and successful digital marketing campaigns are driven by outsourced professionals.

Why Should You Need SEO in Your Digital Advertising Campaign?

When potential customers type into the Google search engine the search looks for content relevant to your search – businesses having the most content relevant to the search are organically brought to the top of the list. The Google algorithm will have a better chance of finding your business if it has more exposure in the form of web content than competing brands. Google places value on websites with a high level of expertise and authority. A well-written article on a trusted site is more likely to reach the top of the list of any Google search than a poorly piece of content on a site that sees little traffic.

This is where a digital advertising company can help build your brand.

By selecting key landing sites and using professional content creators an SEO campaign can drive customers directly to your shopfront website.

Importance of the company website.

Your brand or company website is where the customer should eventually be directed to. It’s important to consider your web development carefully. Once traffic is driven to your website it is crucial to have clear and concise information on the site detailing your product and services, and a service to facilitate direct payments. A high-quality website needs to demonstrate authority and expertise on the service or product that is being branded. A website should also be entertaining, interactive, and have the ability to evolve and grow as the customer base expands. Creating compelling and useful content will likely drive traffic to a website that should be equally compelling and at that point, customer loyalty and engagement is typically established.