There is no successful business without a good marketing strategy. It is a business lifeline. This is how the majority of your clients will hear about you and your services, and how you will earn money. And behind each good marketing strategy is a finely-tuned marketing team. What sets apart good teams from the bad ones, though, is the marketing team workflow.
This is an order of operations that you have set up before starting the work. It is what the tasks that your team goes through each time they get a new project. A good workflow is beneficial because it can guide you through a complicated marking process. Another perk is that it will help you regulate time and boost the efficiency of your team. Without it, people will simply not know what to do – or who is doing what task. The communication fails this way and your team will not meet deadlines, which leads to angry or disappointed clients. To stop this from happening, you need to optimize your marketing team workflow together with the client management, since it can get quite busy the more your company grows. Luckily, you can do it with these simple steps.
Create a strong content plan before you start working
The first step to having a well thought out workflow is to set up your goals. You can do this by having a good content plan. Simply decide what you want to achieve with your new marketing project, and adjust the workflow to these goals. You can do this daily – but usually, it is more efficient to do it on a weekly or a monthly basis. This is because a content strategy cannot really change in a day – nor can you see its impacts in such a short time.
Within your content strategy, you will need to know how you will be promoting your company – what platforms you will be using and the way you will approach your clients. You should also think about the content you are going to create. Is it going to be something informational or promotional? Should your team stick to the press releases or creating videos?
Finally, you should make sure that all of these goals are measurable. To do this, you will need to make a decision about what you actually want from your marketing project. If you are aiming for more subscribers to your services – then you will measure your success by the increase in their number. The same goes for views, clicks, etc. Having these figures will help you optimize your workflow better. If you are meeting your goals, it means you are doing a good job. If not, you will need to change something up in your brainstorming sessions.
Brainstorm your ideas regularly to better optimize marketing team workflow
It is important to constantly keep updating and revising your content strategy. In the ever-changing world of technology that we live in, things shift on a daily basis. This is why you need to make sure both your content strategy – and your workflow – are well optimized and flexible. Sometimes, you will need to dive in and change some part of it – and it still needs to stand on its own feet after you are done!
Some experts advise that you brainstorm new ideas daily – but again, it really goes down to your own marketing team workflow. Still, you should hold a meeting at least once per month in order to plan ahead. This is a second important part of brainstorming and coming up with new ideas. Having a clear roadmap for the future can help your team look forward to something, and it makes setting up goals much easier. The important thing to remember is to plan for flexibility, just like we mentioned.
It is important to have a good platform for communication
One of the biggest help in optimizing marketing team workflow comes from having a good platform for cross-team communication. Simply put, without good communication, you will not be able to do much work. People need to know exactly who is in charge and what their tasks are. And as a company grows – along with the teams and the projects – this can sometimes be hard to keep track of.
This is why you need a great project portfolio management – there are many perks to using it! First, it will keep all communication in one place. This way, your team can brainstorm ideas and work to meet their deadlines without having to change the views. Having all in one place also helps with efficiency and organization, because it gives a clear overview of the project.
However, there is an added bonus to using smart tools like this. With it, you can figure out exactly who in your team is the best suited for each task, and assign them accordingly. This way, everyone will know exactly what they are supposed to be doing, what the deadlines are, and the project manager can overlook the whole thing in real time. This insight will help optimize the marketing team workflow by a huge margin!
Think about the timelines
And while we are on the topic of meeting deadlines, it is important to pay attention to all the timelines in a marketing project. This is important both for your clients’ satisfaction, but also to ensure that you are fulfilling your content strategy to its fullest potential. And once more, this can be very easy to do when you have a good monitoring and project management tool for it.
Then, you should also think about when and how to apply your marketing strategy. This is especially true in the world of social media, where everything moves at its own speed. You need to figure out the right windows of time for publishing your content. Try to find out where your audience is the most active – this is the best time to hit them with your products!
What’s more, decide what kind of content is appropriate for each social media. For example, Instagram is great for photos, while posts might work better on Facebook. Adjust the marketing team workflow to suit this to optimize it with ease, and in no time, you will be getting new clients from all sides!
