As per a viral infographic by FameMass, an average person spends about 143 minutes per day on social media. Look around any public space, and you’ll notice it – the world is trying to keep up with new memes, new filters, and new app updates.
People are so active online that Madonna banned smartphone usage during her shows!
We’re entering the era of social media detox now – people are swapping their social media apps for better mental health and meaningful lives.
That doesn’t mean that social media usage around the world is declining – it’s quite the opposite.
In 2019, 2.95 billion people were using social media worldwide and the number is expected to reach 3.43 billion in 2023.
So, how can you use social media marketing to grow your brand?
Table of Contents
What Social Media Strategies Should You Use for Your Business in 2020?
Leverage Influencer Marketing to Reach a Wider Audience
Widen Your Presence on Niche-Specific Social Media Networks
Ready to Take Advantage of Effective Social Media Marketing Strategies?
What Social Media Strategies Should You Use for Your Business in 2020?
2020 requires your brand to go beyond witty memes, inspirational life quotes, and customer testimonials, and I’m here to help you.
Let’s take a look at some of the hottest trending social media marketing strategies that you should leverage to boost your campaign ROI in 2020.
Leverage Influencer Marketing to Reach a Wider Audience
Although questions of authenticity have come to fore, the influencer marketing industry is on track to become a $15 billion industry by 2022.
Partnering with individuals with large followings and swaying over their audiences is not a new trend. However, influencer marketing budgets have increased in recent years and it is the next big thing in B2B and B2C marketing.
But what sort of influencers should you partner with?
How can you get started?
Let’s find out.
First things first, narrow down on a social network that you want to use. Ideally, you should start by strengthening your presence on the social network that your brand is already active on.
You should then decide on the type of influencer you would like to work with.
Are you looking for celebrities with a million followers?
Or, will you rather prefer working with a nano-influencer who has close-knit relationships with their audiences?
Whatever type of influencers you choose to work with, remember that you need to vet their profiles carefully.
You should:
- Scroll through their feed.
- Check out the type of content they create.
- What’s their engagement rate?
- Are they authentic?
- Have they worked with similar brands before?
Once you like an influencer, you should reach out to them with a collaboration proposal. You should be clear about your campaign goals and expectations. Also, define how much you’re willing to pay them.
When done right, influencer marketing can help you reach and engage new audiences and, eventually, convert them into buying customers.
Are you looking for an example?
Think of Daniel Wellington, the Swedish brand known for creating minimalistic watches.
They understood back in 2010 that collaborating with micro-influencers was a huge opportunity.
The company went beyond offering influencers a free watch and having them post pictures of them using the watch on their feeds.
They gave each influencer a unique discount code that their followers could use to buy watches on discounted prices. This not only helped them boost sales but also allowed them to track the efficacy of the influencers they partnered with.
Here’s an example of a post by one of their influencers:
Image via Instagram
So, it’s high time that you reach out to the best minds in your industry and get going.
Influencers are people whom your consumers trust, admire, and look up to for advice. When they tell consumers that your new clothing line is cool, people will be more likely to believe it.
Bonus Tips:
- Finding the right influencer for your business is not a piece of cake. To save on time, money, and effort, you should focus on building long-term relationships with influencers.
- You can also consider having a performance-based reward system for your influencers.
For example:
If an influencer manages to increase your sales by 20% over a period of six months, you may increase their commission rate.
This will help you keep them motivated and generate better results for your brand.
- If you want to grow your brand’s reach and sales, do not underestimate the power of nano- and micro-influencers. Their smaller followings can lead to higher engagement rates and more credibility.
All in all, influencer marketing is an effective way to get people talking about your business in 2020.
Do you think it’s too much for you to manage on your own?
You can also hire professional influencer agencies that can help you plan better, find relevant influencers, negotiate and collaborate with them, and manage your campaigns.
What else can you do to grow your business?
Widen Your Presence on Niche-Specific Social Media Networks
When it comes to social media platforms, Instagram, Facebook, and Twitter no longer play the protagonists.
Today, it’s all about using niche-specific social media networks to tell your brand’s story and grow your business.
For example, if you have a B2B business, you should reach out to professionals in your industry on LinkedIn and, maybe, publish tutorials of how your SaaS product can help them on YouTube.
Choosing the right platforms totally depends on the nature of your business and the type of audience you are trying to reach out to.
However, you should also not forget that delivering omnichannel experiences to your audiences is one of the best customer service practices. So, there’s no harm in building your brand’s presence on various social media platforms.
Let’s discuss how you can use two of the less popular social media networks, LinkedIn and Pinterest. I’ll also tell you who exactly should use them.
A social media network that deserves more of your attention in 2020 is LinkedIn.
While this professional, employment-oriented service is far from being new, not many marketers use it extensively to promote their brands and products.
LinkedIn is a great channel to distribute B2B content and drive more traffic to your B2B website and blog.
You can use this platform to have open conversations about work-life problems and experiences. You can pose general questions like “What do you think of a 4-day-working week?” to encourage conversations. Such questions are often difficult to resist.
While doing so, you should keep the tone conversational and make your audience feel like you know them. This is an effective way to build a good following and community on the platform.
Pinterest can help you increase traffic to your website and boost ecommerce sales as well.
Although this platform has always struggled to find its place amongst social media giants like Facebook and Instagram, things are changing.
You should remember that this platform comes with incredible search capabilities. You can use Pinterest Boards to showcase what your business is all about, what kinds of products you sell, and how it all started.
Creating the right Boards with relevant keywords can help people find your business.
Also, this is a user base worth tapping into. Interestingly, 75% of Pinners claim to be very interested in new products vs. only 55% of people on other digital platforms.
A number of brands have found value in engaging with smaller communities on niche-specific platforms. You can tap into highly-targeted consumer segments and achieve better conversion rates.
Bonus Tips:
- Conduct in-depth research on your target audience, their demographics, and niche-specific platforms that will suit your business needs the most.
- Think of different ways to share your content. While photographs and videos will probably never stop dominating the world of social media, always think of other creative ways to attract your target consumers.
For example:
Infographics are quite popular. They have the ability to share more information in a quick, easy-to-understand, and fun manner.
Other than that, you can think of hosting live interviews and even podcasts on social media.
Ready to Take Advantage of These Effective Social Media Marketing Strategies?
With ever-changing technologies, consumer behaviors, and digital marketing trends, It is important to experiment with social media marketing strategies.
To stay ahead of the curve, you should stay up-to-date with the latest trends and top-performing strategies, and use them for your business.
Do you have any questions about the strategies I’ve discussed above? Feel free to ask me in the comments below.
Author Bio
Gaurav Sharma is the Founder of Attrock, a digital marketing company. He works closely with top marketing influencers and has helped numerous brands, ecommerce firms, and SaaS companies grow.
He is also a certified Google Analytics and Google Adwords specialist and regularly contributes to reputable publications like HuffPost, TechCrunch, and many more.
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