Technologies of selling on the Internet.
Successful sales through the Internet can guarantee only a properly planned and implemented set of marketing activities. How can a person increase sales over the Internet? According to the latest requirements of search engines, the presence of a mobile version is the most important condition for the outlet of an online store to top positions.
The success of the business on the Internet is directly related to conversion rates: more active users you have, higher the sales are. Qualitative content not only enhances the user’s liking but significantly affects the conversion of the site. What should be in the ideal content? There are unique technologies that allow you attract customers faster than through SEO optimization, and cheaper than using contextual advertising.
Using Internet technologies in modern marketing is an integral part of the business. Currently, Internet agencies offer the widest range of services for website promotion. However, before agreeing to tempting offers, you should orient yourself in the tools of Internet marketing.
How to increase sales over the Internet?
To make your online store work effectively, you need to pay attention that your services should be used as much as possible by interested paying customers with a high average check. There are several ways to achieve this:
1. Increase conversion.
Many visitors of your site don’t make purchases, not because of your product or its value. So what does happen? Large online stores send their customers a reminder letter about the goods in the basket. This increases both, the likelihood of making a purchase, and the loyalty of users who see feedback from the store. Practice shows that up to 12% of users forget about “goods” in the basket if they don’t have reminders.
Not all sources of traffic lead buyers to your site. Usually, they are casual visitors. To increase the conversion, you need to monitor sales statistics in relation to traffic sources and optimize them.
In addition to the conversion rate, keep in mind the revenue per visitor. This is the total revenue that you have from the site, divided by the number of visitors. It can happen that with a high conversion your visitors buy only inexpensive goods that don’t give the desired financial indicators.
2. Increase in traffic.
25-30% of users make purchases through mobile applications. If you don’t have one, you lose additional traffic.
- Optimize the cost of the transition.
The cost of the conversion, multiplied by the conversion from user to the customer, gives the cost of obtaining one customer. Always evaluate how much a new customer cost you and the way you’ve got it. In addition, the important “customer value” is the amount of all his purchases on your site. Ideally, it should be above the average check.
The best and unique technologies for sales on the Internet.
You can create a primary view of the popularity of a variety of Internet marketing tools in order to increase sales through the Internet, using the statistics of search queries:
1. Contextual advertising.
These are banners and advertisements, the feature of which is the strategy of impressions. Advertising information is shown only to those users, who made inquiries in the search engines. Contextual advertising can increase conversion to 20% due to its “focus” on a knowingly interested audience.
2. Link exchange (affiliate programs).
For online stores, link exchange is a system of selling your goods from the partner company’s website and vice versa. It makes sense for partners with approximately equal turnover, attendance, and themes. For example, if you are selling children’s clothing online, you can exchange links with a soft toy store. Affiliate programs can work and on other terms: for example, a little-known brand can reach an agreement with a large online store to sell its products on its site for substantial deductions. In practice, this promotion is due to a larger brand.
3. SEO.
Your competitors work daily to ensure that their online stores are on the first pages of the search engine issues. SEO is the optimization of the site: the placement of unique content with a correctly selected and distributed in the text a set of keywords (phrases), targeted to search robots. SEO gives up to 75% conversion growth, so don’t save on the services of SEO professionals and copywriters who will create literate texts of the right amount and content for your site.
4. Banner advertising.
It’s placed on the Internet media. As a method of organizing sales over the Internet, this type of advertising is not worth considering – it’s more of an image than selling, and it gives effect after a while. Banner advertising is always expensive, and the conversion varies from 1 to 20%. Banners should be the part of the complex promotion of the brand. An unprofessionally executed banner can undermine your image.
5. SMO. The attraction of clients through social networks.
A progressive method of Internet marketing, reflecting the current trend of “indirect” advertising. Advertising in social networks allows creating a special confidential atmosphere of communication with users, identifying their needs, getting feedback about products. By ordering a similar service from professionals, you can achieve an average profit growth for half a year to 35%. Usually, the company’s page in social networks contains, in addition to links to products and services, entertainment information aimed at a certain target audience. This allows you to keep the attention of potential customers and increase their loyalty to the brand.
6. Direct Internet marketing.
It includes promotional letters that are sent to existing customers by subscription. It’s a tool of direct informing of interested persons about new goods and services. Its effectiveness will depend on the competent delivery of the material.
In addition, we’d like to mention, that sales through the Internet are very convenient and profitable option of earning. A person can stay at home and, at the same time, control his business and get a good income. You don’t need to receive a special education to become an Internet businessman; it’s enough just to master this type of sales.
Author:
Arthur Clark is an academic writer. He’s working in John F. Kennedy School of Government Harvard University and expert writer at https://phdify.com/
