Now, more than ever, the sustainability of any business depends on its digital presence. A business that deliberately ignores updating its own website is doomed to fail. In fact, in April 2015 alone, Google required that all websites must be already responsive or it will not appear on mobile searches. If your website is old,…
Brand openness or brand transparency means that a brand talks about itself as much as possible in order to increase consumer confidence. It is important for people to know how who and in what conditions the product they buy is made. Fewer secrets equal to more trust. Recognition The more often a brand comes to…
Image Source The holiday season is upon us, which means many of us will be making a lot of online purchases and potentially putting ourselves at risk of becoming victims to online theft. In fact, as much as 40 percent of online fraud happens during the months of October, November, and December. You can protect…
