Social media is the most common content marketing strategy for 95% of B2B marketers. Similarly, B2B buyers also turn to social media when researching what to purchase. Another study found that 47% use it to learn about products. Additionally, 38% use it to get recommendations and suggestions, while 36% use it to connect with vendors.…
If you want your business to be successful, you have to invest in marketing and do it right. Using the right marketing strategies and channels will bring in more sales and boost the loyalty of your customers. As a new business owner, below are five key marketing mistakes you should avoid. Not Starting Marketing Early…
Over the past few years, video marketing has grown to become the go-to channel to engage customers online. And that type of content, explainer videos, stand out for their markedly high-rate of success. It might be because they appeal to the basic human impulse to learn and understand things. It might be because they make…
