SEO vs PPC – Which Should You Choose?
Image courtesy: SpyFu Author Bio – Zac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO.
3 ways to crack content marketing in 2020
Throw a stick in a pub full of marketers and there’s an excellent chance that the one you’ll hit has heard the old cliché that ‘content is king’. But it’s actually true that without content, you’ve got as much chance of marketing effectively on- and offline as UK Prime Minister Boris Johnson has of winning…
Search Engine Optimization: How to Use Your Text to Rank Higher
When a company or an individual embarks on web design for the first time, Search Engine Optimization (SEO) is absolute key. You’ll tend to ask yourself, “How do I get my website to the top of the list on Google?” and “How does what I type affect these rankings?” Before answering these questions, it is…
6 Ways Poor Web Design can Ruin Your SEO Efforts
When it comes to creating a website, a common dilemma a lot of people have is whether to focus on building an excellent design and user experience or focus on Search Engine Optimization (SEO) to improve their ranking. The problem with having an intuitive and compelling web design is that it can negatively impact your…
eCommerce SEO best practices for DTC brands
Selling your products online is not enough for building a trustworthy relationship with your customers. However, building a relationship is the way you broaden your sales and involve new people making them your potential clients. For this, the DTC business model will be the best tactic for you. First, let us understand what it will…
Infographic: Most Common SEO Mistakes That New Businesses Make
In this competitive world, it is tough to make your online business stand out. If your website is not optimized, then you are bound to lose customers, as there is no dearth of websites that a customer can patronize to buy a product or a service. Ensuring that your website performances optimally at all times…
10 Highly Effective Web Design Tips for Beginners
A website is a reflection of its owner or the organization it represents. Whether it’s for a personal blog, nonprofit organization, or a huge corporation, highly effective web design will help them achieve their goals. As with internet algorithms, designing a website is an esoteric system especially for beginners. It’s not just about the aesthetics.…
Best SEO Expert Companies In India
The competition is getting stronger every day. More companies are establishing with new ideas and big brands are changing their growth strategies to beat the newbies. You see, the market is quite tough and there’s no option of growth if you’re not there on the top #5 or top #10 of Search Engine Results. Today,…
The 4 Areas Where A Website Needs Optimisation to Bring Your Business More Benefit
Your website is the digital gateway to your online presence. There’s no measurement to how much value it can bring to your modern business. From handling business queries, selling products and services, and providing valuable information to your consumers – a high-quality website is well and truly your digital employee of the year. So how…
6 Ways UX and Content Marketing Can Work Together
For the past few years, the spotlight has noticeably shifted from impressing search engines to attracting the people browsing behind the computer screen. Because of the latter need, attention on the user’s experience has grown considerably. And aside from a user experience-friendly web design, what else comes to your mind when user’s experience is the…
