Television commercials have been running towards their expiration date ever since the internet became the most popular entertainment tool in the world. These iconic product commercials were slowly being replaced by video marketing techniques used by large companies that took their business on social media. In this article, we are going to find out more about what makes video marketing the best tool for advertisers at the moment and what a difference it can make.
The newest research coming from several sources based on social media has revealed that almost 90% of modern marketers use video as an “efficient” marketing tool. Now, despite video marketing not contributing directly to the pockets of the company, smart businesses use it as a way of improving consumer engagement with the content, click-throughs, and, most important of all – traffic.
This is huge:
Statistics have revealed that every business has an average of 377 videos in its libraries, and every month, this number increases by 33. Videos that are around two minutes in length are the most successful when it comes to traffic engagement, and 76% of businesses that implemented this type of marketing around their content had an increase of 300% on their click rates.
In terms of overall effectiveness, video marketing scored a place at the top of the chart. Marketers claim that using videos has helped them gain an increase of 84% on traffic, 81% on generating leads, greatly reduced the support calls from clients and increased the visitors’ dwell time on their website. One of the other benefits of video marketing brought was an increase in organic search traffic on a specific website by 157%. In addition to this, advertisers are 53 times more likely to show up first on search browsers such as Google if they have a video embedded on their website.
It gets better:
Video marketing has also proven to affect consumers the most when it comes to making a buy-or-not decision about a certain product. For example, 81% of people have revealed they were persuaded to buy a product or service online after watching a brand’s video. Statistics have shown that consumers prefer to watch videos than read about a certain product.
By now you may be asking yourself:
“What does the future of video marketing hold?”
To get right into details, global video revenue is expected to show an annual growth rate of 12.6%, and by the time the year 2022 rolls around, video traffic will make up almost 82% of all internet traffic across the world. Businesses that want to follow up on this trend are expected to double their spending on digital video by 2020, reaching as much as $17 billion in the US alone.
Here’s the key takeaway:
It is safe to conclude that video marketing is the next huge step for the future of advertising when taking in mind the information provided above. We hope this article helped you learn more about the current world of advertising and what the future holds.
Video marketing is transforming the landscape of online advertising, and leveraging a video editor allows brands to create compelling content that captivates audiences and drives engagement in the digital age.
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