What to write on the home page of the online store and in product cards, how to clearly build a structure, why the company’s blog is needed – I have collected in this article all the sacred knowledge about the filling of e-commerce sites.
Home page
On the home page of the site, the rules are the same for everyone: auto parts and women’s clothing dealers, soccer balls and smartphones.
There are two main ways to arrange the main one: to tell about the online store and to give the actual information to the buyer.
Advertising banners can lead to sales pages, certain categories of goods or any pages that you need to promote in the search engine. If you want to promote the blog – let’s link to it, a new collection has arrived – provide transitions to this page, poorly sold seafood – intrigue the reader with a recipe. SEO Suite Ultimate Extension for Magento 2 may also help you.
There are no universal rules: everyone decides what to place on the main page. It seems to me that the optimal combination of the above methods will be: a short text “About Us”, which will tell the new user, where he got there, and advertising information that is relevant at the moment.
About us
Information about the company can be placed in a separate section of the menu, so as not to tire users. People come to the site to buy goods, not to read the history of your brand. Therefore, it is better to give a place on the main one under selling banners or hits of sales – it depends on what is more relevant to you.
Assortment
How well structured the assortment is in the catalog determines the conversion of an online store. If the user gets to the desired product card in two or three clicks – great. For example, a person who wants to order a kebab at home makes two clicks: the category “Meat”, the subcategory “Pork”. If there are too many subcategories, the way to the desired product is too long and thorny – it is bad.
To make it easier for the user to find the right product, develop a system of filters: by cost, gender, and age of the audience, by brand name. Or run a search on a website that will give you the results you need.
Sales hits
Often online stores make separate pages where they tell about the hits of sales at the moment. These are the products that are most in demand among customers. For example, this season everyone is crazy about bikini swimsuits and smoothies with banana flavor. Here they are and put in the section hits: people tend to succumb to fashion, and therefore, your sales will increase. If in addition and to make a discount – the chances of buying will increase even more.
New products
The section is for regular and sophisticated customers who are not the first time to visit your store and wait for something new. These can be rare unusual goods, actual collections, goods that have been waiting for a long time. It is in your interest to announce in advance the arrival of new products to prepare users. If you place information about new products on the main one, the conversion of the page may increase significantly.
Sales, discounts, promotions
The cherished section, where most users look – interestingly, what are the discounts today. If you want to save money, you’ll get excitement: what if you can buy a cool thing for a penny! With the help of promotions and discounts, you can not only attract buyers but also significantly increase sales.
The sales section should not be limited to two or three products. Give the buyer a choice – reduce prices in many positions.
Online Store Blog
The blog of the online store is a real space for creativity. Publish unique recipes, conduct master classes, give advice on storing products, Lifehack, how to save money and cook lunch for $10 a week.
In the blog of an online electronics store will be appropriately detailed reviews of goods, making tops and comparing similar models on the characteristics – for example, the top 10 best Chinese smartphones. Do not be lazy to read and translate foreign articles – be an information leader.
Customer reviews
When buying a product, it is important for us to know what others think of it. If most of the reviews are negative, we are likely to be afraid and refuse to buy, even if we initially planned to make an order. Conversely, good feedback from other people can tip the scales to a positive decision.
